Fuji Xerox Printers, the world leader in printing technologies and innovation announced 14,000 unit shipments in Thailand for the first half of the year and celebrates 30th years of laser printer invention, the company is going to focus continue aggressively to small and medium business
Mr. James Henderson, Managing Director, Asia-Pacific, Fuji Xerox Printers said, “We have continuously developed our laser printers, which have been gaining positive response from partners and customers. Our business in Thailand has significantly sexpanded. We achieved over 9,000 unit shipments for laser and multi-function printers in the second quarter of this year, up over 85% from the same quarter of 2006. This reaffirms Fuji Xerox Printers as the fastest growing laser printer business in Thailand as well as Asia Pacific. This year, we will focus on Customer First strategy to continue our commitment to addressing customer requirements. Earlier this year, we have launched over ten new printers including DocuPrint C2100/C3210DX, DocuPrint C3055DX, DocuPrint 2065/3055, Phaser 4510, and DocuPrint C2090FS. These products meet customers’ expectations in terms of high printing quality.”
According to IDC’s Asia/Pacific Quarterly Multifunction Printer (MFP) Tracker report, the total Asia Pacific MFP market grew 28% over the previous year, totaling 8.1 million units in 2006. While laser MFP shipments recorded a 46% increase over 2005, with over 2 million units sold in 2006. The colour MFP market segment constitutes 5% of overall laser MFP shipments in 2006 and is expected to reach 9% by 2011.
Thailand’s color and monochrome multi-function laser printer market grew 25% in the first half of the year, when compared with the same period of 2006, according to IDC. Shipments totaled 29,700 units. Color multi-function printers account for 2.6% of total multi-function laser printer sales in the first half of 2007.
Fuji Xerox Printers always realize the importance of the environment and it is strongly committed to the preservation of our fragile environment. “An example of Eco consciousness is the continued development and sales of solid ink technology. The impact of this minimizes the use of consumables dramatically and eliminates print cartridges altogether, reducing the amount of consumables waste generated by 90% over the life of the product. Moreover Fuji Xerox Printers products have constantly been awarded the Energy star which is an international standard for energy-efficient electronics equipment for products that use less energy, save money and help protect the environment.” said Henderson.
Mr. Rangsan Naratchariyangkul, Country Manager Fuji Xerox Printers said “in Thailand, unit sales grew by 11% of the total market value, we have increased efforts in the areas of branding, marketing and channel development, and created better value for our customers by making Fuji Xerox superior printing technology more assessable. We have exceeded what we set out to achieve this year, and are confident that we will continue to identify exciting growth opportunities locally to create outstanding achievements for next year.” Meanwhile, the company plans to introduce three new printers for small and medium businesses to bolster its market leadership.
Testament to the company’s success, Henderson recently received the prestigious Fuji Xerox “Managing Director of the Year” Award, reflecting his visionary and excellent leadership. It is the first time in Fuji Xerox’s history that the printer channel business has been bestowed such an honour thus recognizing the increasing contribution and value to Fuji Xerox of its channel business. “This is an incredible honour not just for me but for our channel partners and dedicated staff as a whole. We have all worked hard in the past few years to build an amazing business across the region and I could not have achieved it without the unwavering passion and the united spirit of our channel partners and our teams, we are grateful for this relationships.” said Henderson
Note to editor
Fuji Xerox Printers is a leader in the printer industry, offering to the market the heritage of award winning monochrome and colour printing technologies, channel strength and creative marketing that is backed by the company's traditional strength in product innovations and brand presence. With this, Fuji Xerox Printers is ideally positioned to dominate the laser printer market with one of the most comprehensive lineup of colour and monochrome laser printers that will meet the needs of every printing requirement.
Fuji Xerox Printers' colour and monochrome printers are available in 14 countries throughout Asia Pacific. For more information, call 02-660-8000 Ext. 0210-0217 or log onto www.fxprinters.com
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