THAI CONSUMERS - THE WORLD’S BIGGEST FANS OF READY-TO-EAT MEALS

Thai consumers lead the world as the most frequent buyers of ready-to-eat (RTE) meals, with 75 percent claiming they have no time to prepare proper meals from scratch, according to ACNielsen, a unit of The Nielsen Company, and the world’s leading market research and information provider. Thais lead global rankings in frequently purchasing RTE meals Of the top ten markets who claim to purchase RTE frequently, seven hail from Asia, led by Thailand, with 43 percent claiming to buy them regularly and close to half (44%) doing so occasionally followed by people in China (35%), Taiwan and Malaysia (34%). Lunch is the most common RTE purchase occasion for more than half (53%) of Thai consumers, followed by Dinner (48%) and Snacks (40%) respectively. Globally, a quarter of people purchase either a main course or all-in-one RTE meal. 74% of Thais top the global ranking, purchasing RTEs as all-in-one meal followed by half the French (55%) and Swiss (50%). Convenience, convenience, convenience! According to the ACNielsen survey, three quarters of Thai consumers agree that RTE meals come in handy when there is no time to prepare a meal from scratch, and they’re in good company with 87% of consumers around the world agreeing that convenience is the biggest purchase driver. Beyond convenience, 40% of Thai consumers cited cheaper than buying all the ingredients and preparing from scratch as their second reason for purchasing ready to eat meals Food stores, Food shops and Restaurants are the most popular place for Thais to purchase RTE meals While supermarkets are the most common channel for purchase of RTE meals globally, most frequently by the Chinese (74%), British (68%) and Dutch (63%), over half of Thai consumers normally purchase RTE meals in a food store, food shop or restaurant (59%) followed by Convenience stores (50%) and Supermarkets (47%). “In today’s fast-paced world, shopping and cooking from scratch is a rarity. In view of this, restaurants, food manufacturers and supermarkets have made our lives easier by providing us with an assortment of ready-to-eat meals,” said Ms.Chantira Luesakul, Managing Director of ACNielsen ( Thailand ) a division of The Nielsen Company “With consumers increasingly interested in healthier options, the trend may well come full circle - just as we have seen with pre-washed and cut salads, consumers will look for other pre-packed raw ingredients they can take home and assemble into a convenient, yet healthy meal.” Europeans are more likely to prepare meals from scratch Globally, close to one third of consumers claim they seldom purchase RTE meals, and six percent never do. Most likely not to - comprising eight of the top 10 markets who seldom purchase RTE meals - are Europeans, led by nearly half the Danes (49%), Czechs and Portuguese (45%). In fact, a further 19 percent of Danes also claim never to purchase them. Note to the Editor: for the purpose of this report, ready-to-eat meals were defined as frozen or fresh, hot or cold, fully prepared meals purchase in store to be eaten elsewhere. They are not the same as take-away and fast food, and they aren’t canned food. In Thailand, ready-to-eat meals would also encompass prepared food in a market or food on street purchased and taken home. About the survey The ACNielsen Online Consumer Opinion Survey, the largest half-yearly survey of its kind, was conducted in late May/early June, surveying 22,780 internet users in 41 markets from Europe, Asia Pacific, North America to the Baltics. In Thailand, 500 internet users aged 15 and above were interviewed. About ACNielsen ACNielsen is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. ACNielsen’s Global Services provides clients with multi-country information and insight in a consistent, harmonized approach around the world. About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com . FOR IMMEDIATE RELEASE Nitjawan Khooha (Nikki) Email:[email protected] Tel:02-231-1932 ext.132 or 089-7727707

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