THAI CONSUMERS TOPS THE WORLD IN THEIR DEDICATION TO LOOK GOOD FACIAL TREATMENT AND HAIR CARE, THE ULTIMATE INDULGENCE

Thai consumers ranked first in the world in dedicating to their facial treatment and hair care, and if money were no object, they would still continue to care for their face and hair to maintain or enhance their looks, according to a study just released by The Nielsen Company. In a recent Global Consumer Report on Personal Grooming, Nielsen surveyed 25,408 internet users in 46 markets from Europe, Asia Pacific, North America and the Middle East about their attitudes to personal grooming, what and how often they invested in beauty products and treatments, and what they would spend, and on what, if money were no object. In Thailand, 500 internet users aged 15 and above were interviewed. With the highest percentage of people desire to look good in the world, Thai consumers make an effort to enhance their appearance daily, weekly or monthly through facial treatment (87%),hair care ( 86% ) and follow by a similar skincare regime (78%) ( Table 1) “According to the survey, having dull complexion and unpleasant hair are simply not an option for Thais when it comes to looking ones best.” Said Ms.Chantira Luesakul, Managing Director of ACNielsen (Thailand), a division of The Nielsen Company Interestingly, When broken down by gender, men in Thailand (27%) focused on taking care of their hair daily more than women (22%) and 32% of them invest monthly in hair care more than women (22%) when it comes to looking well-groomed . “Consumers around the world are becoming more sophisticated, which is reflected in their attitude to personal grooming, making personal care an increasingly competitive sector for manufacturers,” added Ms Chantira “In particular, Hair and Skin Care is considered very important for all, generating huge market potential for manufacturers. According to Nielsen Media Research, manufacturers of hair care and skin care products spent more than 15,000 million Baht on advertising in Thailand in 2005-6, representing a 14 percent increase year on year.” ( Table2 ) Across the world, Asia Pacific consumers are also the most likely to care for Skin whitening led by 30 percent of people in China claimed that they use skin whitening products either monthly or more frequently followed by 20 percent of people in Taiwan, and 18 percent of Japanese and Hong Kongers. When Money Is No Object… When it came to what consumers would spend more on if money were not object, both men and women in Thailand (80%) were in agreement that Facial treatment would be the ultimate indulgence (Table 3) The second and third most aspired-to personal care regime for the Thai women are skin care (78%) and hair care (76%) while men opted for hair care as their second most aspired-to indulgence (63%), ahead of skin care (61%). It is interesting to note in Thailand 51 percent of males were more likely to opt for teeth whitening than women counterpart (48%), especially for those who aged 21-24 (56%) and 35-39 (54%) respectively. In Asia Pacific, around half of respondents would spend more on Skin Care, Facial Treatments, Body Massages, Teeth Whitening and Hair Care if money were no object. If money were no object, 52 percent of Koreans would lighten their skin, followed by a third in Taiwan, 28 percent in the Philippines, a further 26 percent in China and 23 percent in Hong Kong. “At the other end of the scale, three quarters of Asia Pacific consumers never bother with tanning (spray, lotion or sunbed), and approximately two thirds don’t currently bother with eyebrow or eyelash tinting, exfoliation/scrubs, teeth whitening or body massages- all of which presents a challenge and an opportunity to the manufacturers and retailers of beauty products as they fine-tune their marketing and ranging efforts in different cultures and regions,” Ms Chantira advised. About The Nielsen Company The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com . Table 1. Click for photo release at www.thaipr.net

• ข่าวThe Nielsen Company
• ข่าวo:eco
• ข่าวen