New products announced include the next generation of Nokia Eseries devices, plus navigation and Mobile TV devices targeted at the mass market
Bangkok, Thailand – At the 3GSM World Congress 2007 event in Barcelona, Nokia President and CEO Olli-Pekka Kallasvuo today reinforced the company’s commitment to lead the next phase of mobility in the mobility industry, while unveiling a new line up of devices and services that harness internet connectivity and will begin to transform how people use mobility in their professional and personal lives.
Mr Kallasvuo said “The worlds of mobility and the internet are merging, but as an industry we are still only scratching the surface of the possibilities this offers. Nokia is driving the change, taking a lead in harnessing this new connectivity in ways that will transform how we use mobile devices for work and in our personal lives. The products we are launching today reflect some key areas that we believe will become part of this new connected life and where we will start to see much more widespread adoption.”
Kicking off the Showcase Nokia 2007 event in Bangkok, which took place simultaneously, Mr Urpo Karjalainen, Senior Vice President, Customer & Market Operations, Asia Pacific, Nokia, said: “Nokia expects that in 2007, the 3 billion mobile subscriber mark will be crossed, with the Asia Pacific region contributing significantly to this growth. With the devices and applications that we are announcing today, and in the recent past, we are poised to lead the industry in bringing consumers opportunities to participate in the social networking and information sharing phenomena. Convergence technologies such as mobile TV, navigation, mobile email and electronic document management no longer belong to just the developed nations as we enable a more connected and technology-driven lifestyle.”
Taking business mobility to the next level
Taking centre stage in Nokia’s news today are a series of new announcements focused on removing the barriers to widespread adoption of business mobility, and making it easier and more compelling for business customers and operators to benefit from it.
The company announced a trio of new Nokia Eseries devices, designed for business professionals, including the slim line Nokia E61i email-enabled device, the stylish Nokia E65 slider, and the Nokia E90 Communicator, an evolution of the legendary communicator into an all inclusive business device with advanced technologies, such as HSDPA and integrated GPS.
Each is a feature packed, design rich device using 3G and Wireless LAN (WLAN) technologies, and the flexible S60 software platform, to enhance the way people experience work in a mobile world. The devices also feature high-quality cameras. The Nokia E65 is available now in select markets, with broader availability building during first quarter of 2007; the Nokia E61i will be available during the second quarter of 2007; the first deliveries of the Nokia E90 Communicator are anticipated to take place during second quarter of 2007, with volume global availability during third quarter of 2007.
Nokia also announced the launch of the Nokia Intellisync Mobile Suite 8.0 mobileware, the industry’s most flexible platform that provides mobile email, mobile file and data synchronization and robust security, and device management capabilities to the Nokia Eseries products and more than 100 other devices - the most extensive support in the industry. New or enhanced features include a two-tier licensing model, a new easy-to-use interface, further strengthened mobile security capabilities, and extensive additional language and connectivity support.
Navigation set to become a mainstream feature
Recognizing the huge potential of location based services, one of the fastest growing areas in mobile devices, Nokia released its first mass market navigation-enabled mobile phone, the Nokia 6110 Navigator.
Using integrated GPS, the phone enables consumers to quickly and easily view their current location on a map, search for destinations, find specific routes, or locate nearby services such as restaurants, hotels or shops. Featuring full turn-by-turn 3D navigation, it suggests the best route to follow by car or on foot, using voice or visual instructions on a map. The Nokia 6110 Navigator is expected to begin shipping in the second quarter of 2007.
Accelerating mobile TV adoption
Nokia also unveiled the DVB-H enabled Nokia N77 multimedia computer, designed to accelerate the take up of live broadcast mobile TV devices. Mr Kallasvuo predicted that the broadcast mobile TV market would reach between 5 to 10 million units by end of 2008 and around 20 million units by the end of 2009.
Increasing Nokia’s range of commercial broadcast mobile TV devices, the Nokia N77 boasts a wide 2.4” screen with up to 16 million colors, high quality stereo sound, alerts when programs are starting, and a guide to view program information for up to seven days. It also enables users to browse TV channels just like they would on a normal television set, and purchase new channels. The Nokia N77 is expected to start shipping during the second quarter of 2007 in countries where DVB-H services are available.
Building on the importance of Internet video content, Nokia also launched the Nokia Video Center, an application that brings together all the sources of mobile video, and announced YouTube and Reuters as the first global content partners. The service combines branded video services, internet videos and sideloaded videos from the PC in one single place. It will be available globally in the markets where Nokia Nseries devices are sold, preinstalled first in the Nokia N95 multimedia computer and available for download to other Nokia Nseries multimedia computers.
Another new introduction to the product portfolio was the new Nokia 3110 classic, a robust and dependable device with a contemporary design, and with applications that included a FM stereo radio, music player with expandable memory, video ringing tones and a 1.3 megapixel camera. The Nokia 3110 is expected to be available in the second quarter of 2007.
Showcasing for the first time in the APAC region was Nokia’s latest CDMA line-up, comprising the Nokia 6088, Nokia 1325 and Nokia 1265. Targeted at consumers who demand simplicity and ease-of-use, and turn to their mobile phones primarily for voice and text messaging, the Nokia 6088 features a camera and supports internet browsing, while the Nokia 1265 and Nokia 1325 feature a handsfree speaker and voice recorder.
In the week leading up to the 3GSM World Congress 2007 and Showcase Nokia 2007 events, Nokia announced the Nokia Maps application, which enables millions of people to use the most comprehensive map coverage offered on a mobile device; the Mobile Search application to find content stored on the Nokia device; and the S60 3rd Edition Feature Pack 2 operating platform, which is designed for innovation, and allows the creation of rich and robust applications for devices in the mid-range market.
APAC Communications
Email:
[email protected]
www.nokia-asia.com
Text100 Public Relations
Aaron Kong/ Irene Chiew
Tel : +65 6557 2717
Email :
[email protected]