MTV Networks Asia and Motorola are now joining forces to revolutionize the way you use your mobile phone! Mobbed – the one and only entertainment platform that defines, explores and celebrates ‘mobile’ culture across Asia Pacific – has been successfully launched at Red Dot Museum, Singapore recently. Mobbed is the first-ever digitally focused integrated platform MTV Networks Asia has embarked on. It is fully interactive and integrated across all platforms; on-air, online, on-mobile and even on-ground, thus reaching its audiences in every way possible.
Leading the way of interaction with digital entertainment and steering the future of mobile behaviour, Mobbed is soon this year to be available to Asia-Pacific youth spanning across seven countries (Australia, India, Indonesia, Malaysia, Philippines, Singapore and Thailand). Emulating a phone interface, there are nine key icons including MOTOALERT, Mob Squad and Mobtage. MOTOALERT not only provide Mobbers with the latest news, gossips, downloads and activities, but also focuses on a new artist each month, thus allowing the Mobbers to enjoy “full-access” and knowledge of this act.
Thai Mobbers: be fully prepared to enjoy the latest entertaining wave - the new ‘seamless’ life of Motorola (Thailand) is getting fully loaded in cool co-operation with MTV (Thailand) to officially launch the first ever MTV Mobbed in Thailand. Mark your diary, it is May 26, 2006 (Friday) at Parc Paragon, Siam Paragon Shopping Complex, at 16.00 hrs. The launch party will also welcome Thailand’s hottest Hip Hop artist group – Buddha Bless who will be performing their latest rhymes among various participating artists from Gan Core Club record. Last but not least, a handful of MTV Mobbed’s freebies, including mobile phones and bluetooth accessories from Motorola will be presented on the spot too… So, stay tuned!
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.hellomoto.com/th
About MTV Networks Asia
MTV Networks Asia Pacific comprises three distinctly branded channels in the region reaching more than 300 million households: MTV, the world’s largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia, MTV and Nickelodeon’s businesses also include branded consumer products, programme sales and digital media comprising of eight websites and mobile platforms. MTV Networks Asia Pacific has a total of 20 channels which are seen via 24-hour and programming blocks.
For more information about MTV Mobbed please contact:
Nida / Kajornpoj
Hill & Knowlton Thailand
Tel; 02 627 3501 ext 108, 116
Fax; 02 627 3510
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