Mr. Ryoichi Sasaki, President of Toyota Motor Thailand Co., Ltd, together with Mr. Kazuo Okamoto, Executive Vice President of Toyota Motor Corporation, Japan, Mr. Junichi Furuyama, Chief Engineer of Toyota Motor Corporation, Japan and Mr. Paiboon Waiquamdee, Executive Vice President of Toyota Motor Thailand Co., Ltd., held a press conference to introduce the all-new "Yaris...Be Groovy" Toyota passenger car, at the Queen Sirikit National Conference Centre on January 17, 2006.
Toyota Motor Thailand Co., Ltd. attracts the passion of the younger generation, who loves groovy lifestyles, by introducing the new Yaris.
Yaris is designed under the concept of "Vibrant Clarity" with 4 components referred to as, "PASS";
P= "Proportion".....New Innovative design in every proportion of the car
A= "Architecture"...A New and trendy design
S= "Surface"........A design that comes with strength
S= "Something special"...A design that reflects something special.
Mr. Kazuo Okamoto, Executive Vice President of Toyota Motor Corporation,Japan stated, “We introduced the first generation of Yaris in 1999, as a strategic car in European markets. Yaris has been well accepted and supported by European customers, and was awarded the “European Car of the Year” in 2000. It has been overwhelmingly successful, not only in Europe, but also in North America, and Japan. Assured by the success of first generation, we target to expand the new generation Yaris to other global market. This year, we plan to sell a total of more than 400,000 units of Yaris globally.”
Mr. Ryoichi Sasaki, President of Toyota Motor Thailand said, "Toyota introduces the new Yaris aiming to fulfill the needs, and attract the passion of the younger generation. The new Yaris will be both an “inspirational” and an ‘aspirational’ vehicle. Inspirational in terms of what the car can provide its owners in the way of enjoyment, value and utility. Aspirational in terms of its design and youthful appeal to customers.”
“We are projecting sales for the first 90 days to be 9,000 units for our domestic market with another 7,350 units for export markets within the Asean countries.”
Feel the groove!
Rip-off the trend....drive beyond imagination...reflect every dimension of you.
- Beehive sporty front grille...indicates unique character in every aspect.
- Bright...with sporty front lights.
- Cool designed side dimension...with the slope of the front mirror in the same level as the bonnet to reduce aero- resistant forces.
- Rakish curve...outstanding design composition of the S-curves.
- Attractive taillights...reflect distinguished style with LED brake lights.
Room for the groove!
Releasing to freedom...Thrilling beyond feelings.
- Striking in every aspect...with optritron meter in the middle of the console for wider vision.
- Future design...with an impressive vertical design air conditioning control panel.
- Perfect start...with the latest design start button igniting the speed at your fingertips.
- Comfort cool...with huge air inlets distributing cool air throughout the car.
- Smart entry...with automatic door unlock remote control.
- Adjustable back seats...with sliding folded back seats extending car space put apart 60:40 functional desired space.
- Smart practical space distribution...driver cup holder- door pockets - tray under driver side console- middle console pocket- hidden console pocket with cup holder - container above the steering wheel - container and drawer in front seat passenger area.
Power the groove!
Hurling forward...with energy beyond imagination of 1 NZ-FE 1,500 cc engine
with great suspension system ..rousing spirit
- Unlimited driving forces...high accelerating speed with fuel saving technology .
1 NZ-FE VVT-i 1,500 cc DOHC 16 valve engine,
109 hp (80 kw) at 6,000 rpm.
141 Nm torque at 4,200 rpm.
- Smooth while driving...automatic Gate type with Super ECT.
- Easy to control... with McPherson strut suspension in the front, and Torsion beams in the back.
- Adroit movement beyond expectation...with EPS powered steering wheel and 4.7 meter turning radius.
Save the groove!
Confidence in every journey...with world class standard security
- Handle every unexpected thing...protecting with SRS air bags for driver and front seat passenger.
- More secure...with ELR 3 spots seat belt in every seat and Pretensioner & Force Limiter function in the front seats.
- WIL Concept seats...help absorb the impact force from rear crash and reducing upper back and neck injury.
- GOA Body...reducing crash force by distributing it to the coachwork.
- Elegant smart fog lamp...with clearer vision during rain and fog.
- Outstanding - Safety...with LED third brake lights. Secured brake function...ABS brake with EBD- Electronic Brake Distribution- function
- Immobilizer remote control...preventing imitated key from starting the engine. The system will verify the ID code of the key to see if it conforms to ECU record.
Flow with the groove!
Removing old style...filled with sporty style
- Touch of genuine sporty style...with sporty accessories in S-Limited model.
- Side skirt accessories...adding smart stylish design.
- Skirt rear bumper...harmonious with the car line design.
- Front bumper skirt...increasing driving efficiency with aerodynamic design.
- Roof spoiler...intensifying active sporty style.
- HID (High Intensity Discharge) front lights...expanding clearer vision.
- Sporty interior decorative accessories...with black colored interior, reflecting great driving taste and a Black Glossy Sport middle console.
- Sporty steering wheel covered with genuine leather... perfect grip handling with of high quality leather (S Limited & S Grade).
- Sporty leather seats...attractive with graphic design (G Grade).
- Leather covered gear control... rousing in every speed, smart in every movement (S Limited).
- 4 wheel disc brake...confidence in brake efficiency with special size disc brakes for the front wheels (S Limited & S Grade).
- 16 inches alloy wheels...extremely sporty in 6-stem alloy wheels with 195/50R 16 tires (S Limited).
- Sporty shock absorbers...specially adjusted shock absorbers for confidence at every speed in circular path driving ( S Limited & S Grade ).
Choose your groove!
Choose your own style...adding Groovy style to your feeling
- Standard Model : E Grade with A/T and M/T
- Premium model with A/T : S Limited >>S>> G Limited and G
- Groovy with 7 choices of color...Platinum Silver >> Mercury Silver >> Aqua Blue >> Pacific Blue >> Tropical Orange >> Alpha Red >> Black Magic
Mr. Paiboon Waiquamdee, Executive Vice President of Toyota Motor Thailand said, "Yaris is an important model for Toyota with many key features including modern design, suitable allocation of space inside the passenger compartment, VVT-i engine which help saving fuel consumption, and special power steering wheel with only a 4.7 meter turning radius with world- class safety standardization-Euro NCAP. We believe that Yaris will be popular among targeted customers, and be another model of Toyota that will have good response from the market".
Let's enjoy the Grand opening of "Yaris...Be Groovy"
together with "Toyota Adding Happiness"
during January 20-21-22, 2006 at Siam Square Soi 3 and Soi 7
and 272 Toyota showrooms nationwide.
Click for photo release at www.thaipr.net End.