CHIVAS REGAL 18 YEAR OLD TO BE LAUNCHED IN THAILAND

From August onwards, consumers in Thailand will be able to enjoy Chivas Regal 18 Year Old, the most sophisticated indulgence of Chivas Regal, announces Pernod Ricard Thailand today. With this launch, Chivas Regal - world’s most prestigious premium quality Scotch whisky brand * - aims at offering a master brand experience, which clearly reflects a bid to strengthen the Chivas brand name in Thailand’s luxury Scotch whisky category. The prestigious Chivas Regal 18 Year Old will be released with a marketing mix to honour one of the finest reputations in premium Scotch whisky. The plan includes on and off premises activities and a sophisticated official launch evening at Erawan’s The Residence. Finally, the last days of July will also see a series of educational ‘Indulgent Tasting’ sessions to experience the brand led by Mr. Colin Scott, Master Blender from Chivas Regal, whom will be over in Thailand for this special occasion. On the day of the announcement, Mr. Phanuwat Wongsriphisant comments: “With the launch of Chivas Regal 18 Year Old, we are introducing a true ‘Object of Desire’, reflected by the hand-crafted and luxurious values of the brand. Premium spirits and luxury goods in general have a market in Thailand and we trust Chivas Regal 18 Year Old will capitalise on this opportunity for its own dynamic growth over the long term.” “Today’s launch, along with the initiatives we have already introduced on Chivas Regal 12 is throwing a halo effect of sophistication from the essence of Chivas Regal 18 with its contemporary aspect and lots of word of mouth. This thus sets us in excellent shape to place Chivas Regal in a leadership position in the Super Premium Scotch market in Thailand.” Chivas Regal 18 will carry the title ‘Gold Signature’ in recognition of its creator Colin Scott. Each bottle will carry the signature of Master Blender Colin Scott as a key part of the packaging. Chivas Regal 18 was introduced in Europe and the United States in 1997 with waves of praise from renown figures and media ** for the quality of this ‘super premium’ luxury spirit and was awarded a Gold Medal from the International Wine and Spirit Competition in 1998. The original blend of precious Scotch whiskies inside the bottle, hand selected for their exceptional richness by Master Blender Colin Scott, remain until today unchanged. About Chivas Regal, Original Luxury Spirit Chivas Regal was the first true global premium spirit and is now available in over 150 countries. When James and John Chivas first started blending fine, aged Scotch whiskies they developed a signature style – smooth, stylish, impressive, high quality Scotch whisky brands. This was personified in the creation of Chivas Regal in 1909. Since acquiring Chivas Regal in 2001, Pernod Richard’s Scotch whisky business Chivas Brothers has invested significantly in enhancing the premium values of the whole Chivas range. In Thailand, this shows for example in the series of talk-of-the-town type of exclusive parties and a new global advertising campaign “This is the Chivas Life”, which have been running in Thailand since early 2005. Notes to editors *A survey conducted by Synovate in 2002 polling 1200 affluent consumers in Brazil, Canada, USA, Russia, China, Japan, Singapore, France, Spain, Germany and UK announced that Chivas Regal was “the world’s most prestigious and sophisticated premium quality Scotch whisky brand” and concluded “Chivas Regal is a leader among brands when it comes to images of prestige and sophistication.” Synovate is ranked among the world’s top ten research firms, specialising in international consumer market intelligence. It is the market research arm of global media and communications group, Aegis Group plc ** On the launch of Chivas Regal 18, leading whisky writer Michael Jackson gave Chivas Regal 18 81/2/10, whilst Whisky Magazine’s Dave Broom called it “Chocolate, lush and fruity - a beauty” and gave it 9/10. Both famous for their love of malts, they warmed to this sumptuous blend. In the US, spirits editor of Spirit Journal, Paul Pacult, gave it his top 5 star rating saying,“This whisky possesses the rare quality of having strength and elegance balanced in harmony.” He concluded “This is already a classic; you can take it to the bank that blended Scotch does not get any better; Hats off to Master Blender Colin Scott of Chivas Brothers.” For more information please contact: Stephanie / Suthatip Hill & Knowlton Thailand Tel. 0-2627-3501 ext 102, 216 Fax. 0-2627-3510 e-mail: [email protected] Click for photo release at www.thaipr.net End.

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