Thai football lovers win big with True Sports on trueworld.net

Thai football lovers win big with True Sports on trueworld.net, offering a rich variety of exclusive multimedia content for Arsenal, Chelsea, Liverpool FC and Manchester United fans True Corporation, which has revolutionized Thailand’s broadband market, is now introducing Thailand’s most exciting multimedia sports content. True Sports, commercially launched today on the company’s recently-introduced www.trueworld.net portal, offers hi-speed Internet users a wealth of videos, interviews, news and information about their favorite teams. True Sports brings together rich multimedia content from Arsenal, Chelsea, Liverpool FC and Manchester United in a Thai-language portal that makes it fast and easy for football lovers to find great content. No matter which team they support, True hi-speed Internet users will especially enjoy streaming videos of game highlights, interviews with players and coaches, great moments from the past and a huge variety of exclusive information that will make football lovers feel like they are a part of the team. “Thai people love football, and market research showed that over 75% of Thai football fanatics support either Arsenal, Chelsea, Liverpool FC or Manchester United,” said Mr. Ardkit Suntornwat, Director and General Manager of Multimedia Services for True Corporation Plc. “True Sports offers a wide selection of content that will let Thai football fans always stay up-to-date with their favorite teams and high-quality video highlights of every match, interviews with the top players and much more. With True hi-speed Internet, football lovers can enjoy the content they want, whenever they want, at a very affordable price.” Football Favorites – The Four Teams Featured on True Sports True Sports offers a large selection of multimedia content featuring Thailand’s favorite four football teams: Arsenal FC: Under manager Ars?ne Wenger, Arsenal serves up some of the most exciting football in the league. The Gunners, with star players such as Thierry Henry, Robert Pires, Ashley Cole and Sol Campbell, as well as lots of young, high-potential talent ranked among the best in Europe, are well known for their spectacular offensive play. This is Arsenal's last season at Highbury, the team's home for 93 years, as they move to the 60,000-seat Emirates Stadium next year. Arsenal’s official site in True Sports is the club’s second official international site, following China. Keith Edelman, Managing Director of Arsenal Football Club, who attended the launch of True Sports, said, “True’s efforts to localize our multimedia content will bring a lot of joy to Arsenal fans in Thailand. They will be able to enjoy the most exciting moments and get to know our team much better. I especially look forward to the promotions True has planned that will bring Arsenal fans to enjoy some of the last games at Highbury and share in the excitement of games at our new home, Emirates Stadium.” Chelsea FC In their Royal Blue, Chelsea is one of the FA Premier League's success stories. Following the arrival of new owner Roman Abramovich in summer 2003, the team had several big-name signings such as Damien Duff, Didier Drogba, Arjen Robben and Joe Cole. Under the vision of CEO Peter Kenyon, brilliant manager and coach Jose Mourinho joined in 2004, guiding Chelsea to its first Premiership title in April 2005. Watch out for great things from the spirited Chelsea team. Cas Knight, Managing Director, Chelsea Digital Media, said, "Chelsea is on a roll, both in the Premier League and around the world. Our squad is highly rated and second to none, and so is our growing legion of supporters. Our Asian fans are important, so we're glad that True Sports will help us to build stronger bonds with a new generation of fans in Thailand.” Liverpool FC The stylish Liverpool FC team holds a record 18 league titles and has won the European Cup five times. Although they have one of the strongest squads in the top division, the Reds have added many new players in the summer to an already star-packed squad and will be hoping to challenge Chelsea for the Premiership title this season. Thailand has a long-established Liverpool FC fan base who shared the lows and incredible highs of last year, when coach Rafael Benitez led the Reds to victory over AC Milan in the 2004/05 Champions League. Stephen Michael, General Manager for LiverpoolFC.TV, the Red's official Web site, said, "The team always appreciates the warm welcome we get from our fans when we visit Thailand. Now we welcome the opportunity to partner with True Sports so our many Thai fans can enjoy a wide range of terrific content from the most recent games to reliving golden moments in the club's long and illustrious history.” Manchester United FC Perhaps the world's most popular football club, Manchester United has dominated the FA Premier League since the beginning. The legendary Sir Alex Ferguson has steered the club to eight championship victories. The equally legendary Old Trafford is renowned as one of the world's most impressive stadiums, with its 68,000 seats consistently sold out. Mark Hargreaves, General Manager for Manchester United Interactive, said, "We are delighted to partner with True to localize a significant part of www.manutd.com and look forward to serving some great content to our fantastic fan base in Thailand, something that everyone at the club appreciates. True Sports is the ideal way to ensure our Thai fans can follow the team closely and not miss any of the most exciting moments." IMG/TWI IMG is the world's premier sports and lifestyle management and marketing firm, with an international staff of more than 2,200 people in 70 offices in 30 countries. TWI, IMG's television division, is the largest independent distributor and producer of televised sports, managing a library of more than 150,000 hours. TWI annually produces and distributes 6,500 hours of original programming to more than 200 countries covering 200+ sports, as well as being a global leader in digital sports and entertainment. TWI Interactive, Inc. is the digital media and technology arm of IMG, the world's premier sports and entertainment marketing and management agency and TWI, the largest independent producer and distributor of sports programming. TWI Interactive assisted in developing, negotiating and executing the new media channels with True for the top league. Gregg Oldfield, Vice President, Brand Marketing and Interactive Media, IMG/TWI said, “We are delighted to be working with True, who are committed to bringing exclusive new media experiences to sports fans in Thailand. True share the passion that allows fans to share the drama on the pitch, the talk and tactics behind the scenes and to be closer to the action of some of the top football teams in the world. The partnership between True and Arsenal, Chelsea, Liverpool and Manchester United is a landmark deal in Thailand.” Mr. Ardkit added that True will support the launch of True Sports with exciting promotions. “While True hi-speed Internet customers can enjoy their favorite teams on-line, they also may win trips to the United Kingdom to experience the real thing. We’ll be offering special content and broadband service bundles to delight football fans, along with exclusive content that will let them show their true colors, such as team wallpaper, screensavers and much more.” True Sports is available now at trueworld.net. Any visitor can explore True Sports and preview selected content such as videos, but only True subscribers can enjoy the full multimedia experience. Selected content from True Sports will also be available on TA Orange mobile phones in the near future. As a special offer, customers who subscribe to True’s hi-speed Internet between September 15 and October 31, 2005 and register on www.trueworld.net will receive a free two-month trial content pack comprising True Music, True Sports and True eBook, worth over 2,000 Baht. At the same time, all existing hi-speed customers who register on www.trueworld.net will not only be able to enjoy the content pack Aziam Burson-Marstellerfor free, but will also receive e-coupons for other service trials within trueworld.net valued from 300 to 1,000 Baht. All of these special offers expire on December 31, 2005. For further information, please contact: Pimolpan/ Sisadhi/ Nawanooch/ Narumol/ Prodpran True Corporation Tel. 02-699-2771-3 /02-643-9691 #1-3, 02-643-2463 Steve Vincent/ Jamaree/ Porntip Tel. 02-252-9871 End.

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