TRUE LAUNCHES BROADBAND TV VIA ITS ADSL NETWORK FOR HI-SPEED INTERNET CUSTOMERS

True Corporation Plc has launched its Broadband TV service over its ADSL network allowing Hi-Speed internet customers to experience and access a variety of information and entertainment right here on their TV sets. Mr. Thiti Nantapatsiri, Managing Director, Home/Consumer Solution & High Speed Access, TRUE Corporation Plc said “Following last year’s trial success of Broadband TV on PC via its ADSL network www.hispeedworld.com with the collaboration of United Broadcasting Corporation (UBC), True has taken this one step further by introducing Broadband TV for today’s modern society which is constantly undergoing changes as it embraces new technological developments. Broadband TV will become an important element of people’s lives as they can choose from a plethora of information and entertainment. As the leader with as much as over 80%-market share of hi-speed internet users, and a fast-growing customer base of over 240,000, True’s quality ADSL network is the ideal platform for Broadband TV in order to satisfy the different needs of consumers.” “True Broadband TV is the latest service to be launched for our Hi-Speed internet customers” added Mr. Paisit Vatjanapagorn, Director and General Manager, Broadband, Broadcasting and Multimedia, True Corporation Plc. “The focus of this innovative service is on program variety and on superior picture quality and clarity. Initial program offerings in collaboration with UBC include news, sports and entertainment. And exclusively for Academy Fantasia fans, there will be 24-hour coverage of events taking place in the contestants’ house which will be available on channel UBCi AF (Academy Fantasia) via True Broadband TV. In the future we will be introducing additional services such as video mail on TV, home shopping, interactive games and more. All these services are currently at the content development stage and will soon be available. At first True Broadband TV will be accessible only by customers who have subscribed for a Hi-Speed internet package with a speed of 3 Mbps and up. Later on, other True’s Hi-Speed internet customers will be able to take advantage of this service.” “True’s ongoing development of broadband services, coupled with its extensive and quality ADSL network, has opened up new avenues in people’s lives where they can merge broadband technology and applications into their lifestyles whether it is for work or leisure.” concluded Mr. Thiti. For more information, please contact: PR Department, True Corp. Pimolpan, Sisadhi, Nawanooch: 02-699-2772, 02-643-2463, 02-699-2774 PR Solutions Prapass, Chittruethai: 02-656-8058, 01-827-7354 End.

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