True Privilege program provides even more benefits to customers

Thailand’s only fully integrated telecommunications solutions provider, True Corporation Plc, today launched its loyalty program - True Privilege for its individual customers providing ultimate benefits to suit their lifestyles, in line with the company’s concept of “True Together.” Mr Supachai Chearavanont, President & CEO of True Corporation Plc, said, “We are pleased to launch True Privilege which is our own unique loyalty program, and offer innovative valued added services for our individual customers which represent the majority of our customers covering fixed line, WE PCT, hi-speed broadband internet, Wi-FI, mobile phones, public phones, online content and games. Our belief is that by being True Together we can make life better. Based on this belief, our strategy is to develop services and various activities to bring people closer together and to give them an opportunity to share experiences, knowledge, and entertainment through our activities.” He further said, “True Privilege is a loyalty program tailored to enhance individual’s lifestyles and with unique valued added benefits which are the result of the synergies of the True Group. This is what makes our True Privilege program different from others.” Mrs Busba Virochpoka, Director for Customer Experience Relationship Management of True Corporation Plc, said, “Customer Relationship Management (CRM) programs are the key elements and focus at our True Group. To ensure customer’s satisfaction, we have created several CRM activities to meet their lifestyles. Since being customer centric is our commitment, we emphasize all customer segments, and it is our promise to provide them with the best services. To manage the CRM, we have analyzed our services to further strengthen our customer relationships through marketing and sales activities, as well as other service channels including Call Centre, True shops, and dealers to make sure they are satisfied. True Privilege is another program we created for our loyal customers. “Benefits for our True Privilege members are divided into 2 categories including communication and lifestyle benefits. Communication benefits include the privilege to choose their own numbers to match with their birth date, year date or their preferred number. They can use the same SIM for the entire period of being our customer. Furthermore, the Privilege SIM card has a data storage capacity of up to 1,000 numbers in the phonebook. Just Talk users can have their own Just Talk Self Top Up with a maximum amount up to 1,000 baht a month and receive an additional bonus of 10 percent per time. All invoices will be in their monthly household telephone bills,“ she added. The lifestyle benefits for True Privilege members include exclusive 5-20 percent discounts at True and TA Orange shops. They will also receive offers with special prices for a wide variety of products from some 400 True Privilege business partner shops, as well participate in workshops or activities for special interests organized by True. Ms Rungfa Kiatipoj, Director of Marketing Communication & Brand Management, of True Corporation Plc, said, “The lifestyle benefits are tailor-made based on our research. A wide range of special offers for members of True Privilege loyalty program range from restaurants, accommodation, spa & beauty, entertainment, fitness centre, even to car rental. Presently, we have some 400 business partners located around Thailand of which True Privilege members can get their special offer. They simply look for the True Privilege signage in front of the shops or check their True Privilege manual. Moreover, we have planned several activities both in Bangkok and upcountry. Activities are available for True Privilege members as well as their families, and they can be chosen to suit needs and lifestyle.” She added, “To strengthen our True individual customers, we have planned to spend a total of 70 million baht to promote the True Privilege loyalty program through advertising and public relations activities as well as producing direct mail, flyers, and organise a wide variety of activities of which True Privilege card members can participate throughout the year.” During the initial launch True customers can also apply for the True Privilege program at True Privilege booths at Siam Discovery Centre’s 1st Floor (in front of Diesel shop) and 4th Floor (in front of Asia Books) from 13-15 May. Information on True Privilege program is available around the clock either on 02 900 9989 or access to the internet at www. trueprivilege.com. For more information contact: Kasemsri K Eufemio (01 611 4696) Jiraporn Cheewatham / Salitta Subpinyo Kanchanaporn Srimora (01 555 4478) TA Orange / Tel: 02 647 5247 Vachiraluck Laohathienpratan (06 569 5374) Pimolpan Siriwongwan-ngarm Thana Burin Asia Pacific Ltd True Corporation Tel: 02 231 6158-9 Tel: 02 699 2772 End.

• ข่าวTrue Corporation Plc
• ข่าวTrue Privilege
• ข่าวthe company
• ข่าวinnovative
• ข่าวo:event