ASIANET: PR NEWSWIRE TO REMAIN FULLY STAFFED DURING NEW YEAR'S HOLIDAY

In anticipation of this flurry of Y2K-related announcements from its customers, PR Newswire today said it would fully staff all news release distribution operations during the New Year holiday weekend. PR Newswire historically operates 24 hours a day with reduced staffing during lower volume periods such as weekends and major holidays.

PR Newswire senior management, editors and technology staff will be on hand to assist customers throughout the company's network of 35 global bureaus, according to John M. Williams, PR Newswire's executive vice president. PR Newswire joins many PR agencies and media outlets that have expressed their intent to remain staffed during the holiday.

"PR Newswire will be here for our clients both companies and the media," Williams said. "We are confident that everything will flow smoothly on New Year's Eve. We will be at full capacity because we expect a lot of companies to be issuing news releases this year and many more reporters to be looking for these stories."

Prior to the end of the year, customers may test their news release distribution through fax, PRN Direct or e-mail in its Y2K Lab, a Year 2000-ready environment. More than 33,000 members rely on PR Newswire to deliver their information from earnings releases and announcements to product news and events. High demand from the media as well as companies led PR Newswire several years ago to create special resources for communicating issues related to the Year 2000, Williams said.

All news releases sent out over the wire relating to the Year 2000 are posted to a special section on the technology page of the main web site, http://www.prnewswire.com/, as well as on the Tech Beat section of the journalist-only PRN Press Room, http://www.prnmedia.com. The archive contains more than 1,000 news releases dating as far back as September 1997.

NEWSdesk International, http://www.newsdesk.com, PR Newswire's news retrieval and tracking system, has provided journalists with access to releases on the Year 2000 since 1996. More than 2,200 journalists have requested access. The Y2K archive contains more than 800 releases.

Three Millennium feature news packages distributed this year contained stories with Y2K issues as the major emphasis. The final package of the year will be issued on December 20, and more Y2K stories are expected, Williams said. PR Newswire also offers a special distribution option reaching more than 80 journalists from over 40 publications who cover Year 2000 issues.

For more information, please contact: Renu K. Aldrich, PR Newswire, Public Relations Manager, 212-282-1929, 800-503-2654 (pager), [email protected].

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