Bridgewise Adds 800 Thai Funds to Its AI-Driven Fund Analysis Platform, FundWise The

Bridgewise, a global leader in AI-powered investment intelligence, announced today at Money20/20 Asia 2025 the addition of 800 Thai mutual funds and ETFs to its advanced fund analysis platform, FundWise. This marks a significant milestone in Bridgewise's mission to reshape the future of investment through AI, making transparent and data-driven investing accessible to a broader spectrum of investors.

For the first time, Thai investors will gain intuitive, AI-enhanced access to both local and global funds, including ETFs listed on the Stock Exchange of Thailand (SET). With FundWise, investors can explore a wider range of investment opportunities through granular, institutional-grade analysis—empowering more informed, decision-making aligned with their financial goals.

Bridgewise's expanded offering was unveiled at Money20/20 Asia 2025, where its global and regional leadership teams are participating in key discussions shaping the future of finance. As part of the event's focus on Pillar 5—"Our Tomorrow, Transformed: A.I. Revolution vs. Human-Centered Innovation"—Bridgewise is taking center stage in exploring how ethical, user-centric AI can drive meaningful impact. Elena Lim, Head of Strategic Partnerships at Bridgewise, will moderate a panel discussion titled "Humanizing AI in Financial Services", focusing on how AI can enhance—not replace—human expertise while supporting smarter, more inclusive financial ecosystems.

"Bridgewise is proud to be part of a regional dialogue on the transformative power of AI," said Kelvin Phua, Asia Pacific General Manager at Bridgewise. "Our expansion into Thailand is more than just adding data—it's about unlocking actionable insights that empower everyday investors to take control of their financial future. FundWise bridges the divide between institutional-level analysis and individual investors, both seasoned and new."

As part of its deepening presence in Thailand, Bridgewise is also forging strategic collaborations with key players in the country's financial ecosystem. The company is working closely with SBITO (SBI THAI ONLINE Securities Co., Ltd.)—a member of the SBI Group and Bridgewise's first brokerage partner in Thailand—to deliver enhanced stock analysis tools tailored to Thai traders. This product rollout is scheduled for Q3 2025 and will mark a major step forward in bringing AI-powered equity analysis directly into the hands of everyday investors.

In parallel, Bridgewise is working together with the TSFC Securities Public Company Limited to help shape how AI-powered investment intelligence can deepen market understanding and broaden access across Thailand's financial landscape. This growing collaboration reflects a shared vision for leveraging technology to build a more transparent, inclusive, and future-ready investing ecosystem.

Several high-impact partnerships with major financial institutions and well-known consumer brands in Thailand and across Southeast Asia are already underway, with official announcements to follow soon. These collaborations are set to further accelerate the adoption of AI-powered investment intelligence throughout the region.

Thailand's investment landscape is rapidly evolving, with rising digital adoption and a growing appetite for global exposure. Younger investors, in particular, are driving demand for real-time, easy-to-understand insights to guide investment decisions. Leading platforms such as Finnomena and Jitta report increasing interest in international ETFs, particularly those tied to U.S. and Chinese markets. Recent regulatory approval for leveraged and inverse ETFs also signals a maturing market ready for more advanced tools.

FundWise answers this demand by providing investors with a seamless way to:

• Analyze Thai-listed and global funds through a unified AI platform
• Compare fund strategies with side-by-side analysis
• Understand fund components for more personalized, goal-based decisions
• Access strategic, holdings-based insights and performance metrics
• Gain insights in their native language, ensuring financial literacy across generations

Bridgewise's proprietary AI—driven by machine learning algorithms and tailored micro-language models—powers analysis of over 12,000 global and niche funds. With full regulatory compliance and multilingual capabilities, FundWise delivers clear, comprehensive investment guidance to users at every level of financial experience.

Importantly, the platform bridges a critical market gap: while experienced traders may interpret complex data independently, an estimated 20% of newer-generation investors lack the technical knowledge to decode traditional reports. Simultaneously, older generations often rely on human advisors. FundWise democratizes this access by delivering AI-powered recommendations in everyday language, helping investors of all backgrounds make confident, informed decisions.

"Thailand's dynamic fintech ecosystem makes it an ideal proving ground for the next generation of AI-powered investing," added Phua. "Together with our partners, we're reimagining what fund intelligence can look like—for Thailand and for the broader region."

FundWise is now available to Thai investors and institutions. To experience a live demo, explore partnership opportunities, or meet the team, visit Bridgewise.com or connect with Bridgewise at Money20/20 Asia 2025.

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