Krungsri Auto brings in $mart Creators to enhance automobile users' financial education under Krungsri Auto $mart Finance 2024 project

Mr. Congsin Congcar, Head of the Krungsri Auto Group, Bank of Ayudhya PCL., stated, "Krungsri Auto recognizes the importance of digital literacy to promote greater financial inclusion, ensuring that customers and automobile users can equally access financial knowledge. This year, the Krungsri Auto $mart Finance 2024 project continues to emphasize financial literacy while also focusing on developing digital literacy skills. To achieve this, we have created $mart Creators, transforming our sales professionals into 'Financial Content Creators'. Through creative and accessible digital media, $mart Creators deliver financial knowledge and understanding as part of Krungsri Auto's Responsible Lending practices. Every employee serves as a representative of Krungsri Auto, embodying our dedication to creating shared value (CSV) for the society. Each video produced by $mart Creators showcases their unique and creative approach to financial education, reflecting the expertise and passion of Krungsri Auto's Financial Advisory team. Together, we celebrate their achievements with pride and a shared commitment to making a positive impact."

Under Krungsri Auto $mart Finance 2024 project: $mart Creators, Krungsri Auto employees created a total of 336 short videos on TikTok. These videos were designed to be creative, easy to understand, and effectively reach digital-era consumers across the country. The content covered diverse topics such as the 3 Key Considerations Before Taking a Loan, based on the principles of 'Reframe Your Mindset - Prepare Yourself - Be Responsible', the Differences Between Loan Types and Interest Rates, and Tips for Smooth Auto Loan Repayment to help customers choose suitable financing options and manage their finances efficiently based on their capability-to-pay. The submissions were evaluated based on four key criteria: accuracy and comprehensiveness of the information, creativity, engaging editing techniques, and professionalism demonstrated by the creators.

The winner of the Top $mart Creators Award was Mr. Sitthiporn Srichaiyo, Krungsri Auto Branch Manager of Khon Kaen, who impressed with his creative financial education video styled as a moral drama. This engaging approach effectively captured the audience's attention and reached a broad target group. The content was concise, easy to understand, and delivered in an entertaining and creative manner. "I am deeply honored and thrilled to receive this award. I put great effort into creating content that delivers valuable financial literacy in a simple, enjoyable, and creative way to help customers gain financial knowledge and manage their finances effectively. Through Krungsri Auto $mart Finance 2024 project: $mart Creators, I've also enhanced my digital literacy skills by creating short video content. I hope to continue producing content that provides financial education while promoting Krungsri Auto's Responsible Lending practices, helping automobile users better manage their finances in the future," Mr. Sitthiporn shared.

Krungsri Auto $mart Finance project began in 2009 and has been running continuously for 16 years. It is one of the social initiatives that Krungsri Auto has been committed to, aiming to enhance financial literacy among the public. The project promotes financial health and discipline among customers, while operating under Krungsri Auto's Responsible Lending practices. This initiative focuses on creating shared value for businesses, customers, partners, and society, ensuring sustainable growth for all.