Watsons Thailand Unveils Their Vision 2022, Moving Forward to Be Leader with the O+O Platform Strategy to Deliver Seamless Customer Experiences and Launch "The New Beautiful" Campaign

Mr. Pasittt Munkongkantiwong, Managing Director of Watsons Thailand said that "In the second half of 2022, we are committed to putting a smile on our customers' faces today and tomorrow. Watsons has placed a strong emphasis on services that understand and respond to consumer behaviors in the digital age. The concept of "The New Beautiful" is Watsons' recent elevated approach to the new definition of beauty that aims to celebrate everyone's inner beauty, regardless of gender and age, and urges customers to look beyond the beauty standard and value their own unique beauty inside and out. Watsons encourages and supports value of everyone's own beauty, strength, confidence, and creativity and helps them become a better version of themselves through our Health & Beauty services.

"In addition, Watsons continues its role as the number 1 of health and beauty retailer in Thailand with the O+O platform strategy which creates an integrated experience to better serve customers' needs and enables them to shop across any channel, anytime, anywhere. Our O+O customers shop three times more than customers who only shop offline. In addition, the top 3 fastest growing product categories online are Haircare,Health & Fitness and Derma skincare With the O+O platform strategy, we are confident that we will continue to provide the best of O+O shopping experiences by setting the highest standards in the health and beauty industry to satisfy the lifestyles of today's consumers.

"We will continue our focus on providing customer obsessed services that exceed customer expectations, as well as integrating shopping experiences for customers who can use Watsons services at anytime, anywhere, such as Chat & Shop, which offers 350 service stores. Leveraging on O+O platform strategy, whether through a business partnership with "SkinX", Thailand's first comprehensive online skincare consultation service, to provide customers with easier access to skin consultants from dermatologists and get medicines at Watsons, or a collaboration with Food Panda to enter the Quick Commerce market and fulfill the needs of customers who are looking for convenience and the ability to shop anywhere, anytime, Watsons Thailand will continue to provide more innovative retail services and experiences for all customers."

Mr. Pasittt also added that "We currently have over 6 million Watsons members around the country and Watsons will continue put a smile on our customers' faces. Thai people are becoming more ready to live in a digital world, it shows from good response from our customers on using Member Virtual Card through Watsons application. This year, Watsons is planning to launch a new shopping experience for members that will better meet the needs of today's lifestyles.

"Furthermore, we have not slowed down our efforts to implement various innovations in the development of Watsons own brand products that adapt to the changing market trends, technology, and consumer needs. The environment, as well as efficiency, quality, and the product, are the most significant aspects of our concern. Due to the shifting customer behaviour, this year Watsons has strengthened its focus on the men's skincare and beauty category which is potential market because the health and beauty industry no longer caters primarily to female customers. An increasing number of male customers are concerned about their appearance and wellbeing.

"In response to our parent company A.S. Watson Group's 2030 Sustainability Vision, we launched our social purpose - "Look good. Do good. Feel great" in 2020, as "Do good" is considered to be an important vision for Watsons. Watsons introduced Sustainable Choices products in late 2020. These innovative alternative products also use high-quality packaging and substances that are devoid of harmful ingredients and have been thoroughly tested, reflecting the brand's ongoing commitment to sustainable business practices and engaging its people and business partners to join us on our sustainability journey.

"Finally, we would like to thank our customers for their all-along support. In addition to the main strategy to ensure that customers 'Look Good, Feel Great', Watsons has always been committed to 'Do good', and giving back to Thai society which covers people, community, planet. Amongst various sustainability activities, Watsons have been organizing "Watsons Green Ribbons" campaign for 16 years. The proceeds raised was donated to the Association for the Promotion of the Status of Women (APSW) to empower children and women who are suffering both physically and mentally in Thailand. We've also been supporting Give a Smile campaign to fund surgery for children with cleft lips and palates. We can make more than 33 children smile again through this program.

"With care and deep understanding of customer needs, Watsons will continue to bring smiles for all customers, as well as to inspire and help everyone to look good, feel good about themselves, and do good to the environment together with us," Mr. Pasitt concluded.

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