In response to strong demand from online audiences across both Thailand and China for CH3 drama content, BEC World, the operator of Thai TV CH3, has partnered with WeTV, leading video streaming platform operated under
Tencent Video to offer its Thai drama content on respective OTT platforms for 2Tencent Video2Tencent Video. A curated short-list of drama titles will also be offered exclusively on WeTV / Tencent Video alongside CH3+ Application,
the new name of Channel 3 video services.
In Thailand, on why BEC has partnered with WeTV to expand its 2Tencent Video2Tencent Video content line-up to other OTT platforms, Mr. Warut Leeruangsakul, Managing Director of BECi, explains "As the leader in Thai drama content, we must be where our audiences are at. While CH3+ will continue to serve as own platform to engage our core user base, we should also be platform agnostic to reach our full audience potential. With its growing base in Thailand, WeTV is an important OTT partner to achieve this goal."
Ms. Kanokporn Prachayaset, Country Manager, WeTV Thailand discloses "After almost a year of launching and with the successful of series from Tencent Penguin Picture such as The Untamed and over 2Tencent VideoTencent Video series, we have become a leading OTT for Chinese contents in Thailand. Not only Chinese contents, but we are also focusing on Thai drama contents not just only TV re-run but also original-exclusive content. So, we are now continuing to introduce local contents from our leading local partners to fulfill our users' needs. As our target audience matches to CH3's online audience profile, we strongly believe having a strong partnership with CH3 by being the first partner getting the simulcast and exclusively re-run on selective drama titles, will help us grow our user base with the aim to grow 4 times consumption for Thai drama contents on our platform by the end of 2Tencent Video2Tencent Video. Furthermore, we are witnessing that Thai drama contents have a high potential to attract audience in this region. Therefore, WeTV Thailand is taking an important role to connect and expand CH3 drama to Tencent Video in China and WeTV territories in Asia".
As stated earlier, in China, selective CH3 Thai drama titles will be simulcasted exclusively on Tencent Video, one of the country's top OTT platforms with over 55Tencent Video million monthly active users. On the importance of this partnership with Tencent Video, Mr. Ron Kamnuanthip, BEC's Chief Commercial Officer, states "Interest for CH3 Thai drama content continues to grow rapidly in China. Our first drama simulcast of The Crown Princess (ลิขิตรัก) on Tencent Video was a resounding success, gaining over 28Tencent Video million views and ranking in the top 5 list of most viewed Thai content on the platform. For 2Tencent Video2Tencent Video, we have partnered with Tencent Video to curate additional CH3 Thai drama titles for simulcast in China, in which we are confident will be even more popular among our Chinese audiences."
CH3's 2Tencent Video2Tencent Video drama line-up will be available on WeTV Thailand starting January 2Tencent Video2Tencent Video, while selective exclusive titles on WeTV and Tencent Video will be announced later once titles are confirmed.
Here are more details of the strategic partnership that include:
- Selective CH3 drama titles offered as simulcast and re-run exclusively on WeTV in Thailand and Tencent VDO in China alongside CH3+
- 2Tencent Video2Tencent Video CH3 drama content line-up offered as 2-hour window re-run on WeTV Thailand alongside CH3+
- Selective CH3 drama titles distributed as re-run to other WeTV territories in Asia