Julien Chalte, CEO & Co-Founder of WearYouWant recently gave a talk at the 5th Annual Enterprise Innovation CXO Forum

Julien Chalte, CEO & Co-Founder of WearYouWant recently gave a talk at the 5th Annual Enterprise Innovation CXO Forum held at The Westin Grande Sukhumvit, Bangkok. Chalte spoke on how going digital enhances business and pointed out differences between traditional retail stores and e-commerce companies and the advantages of an agile, digital company. He highlighted the importance in building a brand, gaining customers and bringing in traffic. Online stores, he added, offer the ability to collect data of customer's purchase journey. Coupled with an effective user experience, it helps companies find what customers are looking for.