Smart and Camera360 Announce Exclusive Partnership, Co-branded APP

          Today, wireless services leader Smart Communications, Inc. (Smart) announced an exclusive partnership agreement with popular photography app Camera360 which will provide an enhanced experience for users in the Philippines.

          The partnership will see the launch of a co-branded Camera360 app from Smart, giving millions of mobile users in the Philippines access to exclusive filters and scenes that bring photos to life even more on Facebook, Twitter, Instagram, and other social networking sites.

          "We've been named the texting capital and the social networking capital of the world before, and now we're known as the 'selfie' capital of the world. Filipinos definitely love taking selfies, and this pioneering partnership between Smart and Camera360 will definitely take that to an entirely new level," said Mellissa Limcaoco, Innovations and Product Development Group Head at Smart.

          "Mobile photography is transforming the way people capture, compose and share the beautiful moments of their lives. By combining art with technology, we are dedicated to build an ecosystem of digital tools and services for modern creatives," said Xu Hao, CEO of Camera360. "Camera360 now has a global user base of more than 300 million, with over 13 million coming from the Philippines. Joining together with Smart, Camera360 will be able to share its unique mobile photography capabilities and experience with more smartphone users in the Philippines."

          One of the most popular camera apps for all types of mobile devices, Camera360 gives users the flexibility of editing photos captured with their smartphones with a variety of filters, scenes and digital tools that "beautify" their images.

          Once their edited photos are ready for the world to see, subscribers can instantly share them on social networking accounts with the help of Smart's latest FREE Internet promo, which gives each subscriber 30MB of free Internet access plus unlimited Facebook surfing on their phones until January 5, 2015. By texting FREE to 9999, subscribers can enjoy this promotion and share their photos with friends on the go.

          By simply downloading or updating the Camera 360 app on their smartphones, subscribers can automatically enjoy using exclusive filters and scenes for their photos.

          Those who use the scenes and filters within the app will also have the chance to participate in online raffles and contests, where they will have a chance to win exclusive Camera360 merchandise.

          About Camera360

          Camera360 is a technology and art company building an ecosystem of digital tools, services for the creative community worldwide to capture, compose and share beautiful moments of their lives.

          Camera360 is backed by SIG China, Gobi Partners, and Matrix Partners China.

          About Smart Communications, Inc.

          Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider with 53.5 million subscribers on its GSM network as of end-September 2014.

          Smart is a wholly owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit http://www.smart.com.ph.

          For media inquiries, please contact:

          Caroline Luo
          Camera360
          Tel: +86-15390020623
          Email: [email protected]

          RAMON R. ISBERTO
          Smart Communications, Inc.
          Tel: +63-2-5113101
          Email: [email protected]