Research In Motion (RIM) (NASDAQ: RIMM, TSX: RIM) today announced the BlackBerry? 10 Ready Program. The program is designed to address the needs of BlackBerry enterprise customers as they prepare their environments for the launch of BlackBerry 10 and BlackBerry? Enterprise Service 10, RIM’s powerful new multiplatform enterprise mobility management solution. The program will be introduced in a phased approach with four components. Two of the components - The BlackBerry 10 Ready Offer and the BlackBerry 10 Ready Webcast Series - are available today. The BlackBerry Enterprise Server License Trade Up and BlackBerry 10 Readiness Services components will be available ahead of the global BlackBerry 10 launch on January 30, 2013.
“We remain committed to our enterprise customers and want to provide them with a head start on understanding the power of BlackBerry 10 and preparing their existing environments for the new mobile computing platform,” said Bryan Lee, Senior Director, Enterprise at RIM. “The BlackBerry 10 Ready Program gives customers access to a variety of services, information, tools, and special offers to help ease their transition to BlackBerry 10 and BlackBerry Enterprise Service 10.”
BlackBerry 10 Ready Offer
BlackBerry customers with BlackBerry Technical Support at the Advantage level or higher are eligible to receive a free BlackBerry 10 smartphone.* Customers will need to install and run BlackBerry? Mobile Fusion (which will be succeeded by BlackBerry Enterprise Service 10), and successfully complete an exclusive online learning course to qualify. Upon the launch of BlackBerry 10, the organization will receive a free BlackBerry 10 smartphone.
BlackBerry 10 Webcast Series
The weekly BlackBerry 10 webcast series is designed to share information, answer questions about RIM’s enterprise product portfolio, and prepare enterprise customers with the tools they need ahead of launch. The webcasts will be supported in multiple languages.
BlackBerry Enterprise Server License Trade Up
RIM will be offering customers who purchase BlackBerry 10 smartphones the ability to trade up their existing BlackBerry Enterprise Server licenses on a one for one basis for free, until December 31, 2013.** The license trade up offer will allow customers to secure and manage their BlackBerry 10 smartphones with BlackBerry Enterprise Service 10. Customers will be able to access an online tool for the BlackBerry Enterprise Server License Trade Up in January 2013.
BlackBerry 10 Readiness Services
This set of services will provide customers with a smooth migration path to BlackBerry 10. Change management and planning migration tools, and application development services will be available in January 2013. For more details customers can email
[email protected].
For more information about the BlackBerry 10 Ready Program please visit www.blackberry.com/blackberry10ready.
To register for the BlackBerry 10 Webcast Series, and to get a complete list of dates and times, please visit www.blackberry.com/blackberry10webcasts.
* Offer available while supplies last. Limit one (1) device per company. Offer currently only available for customers in North America. (Additional countries are expected to follow with similar offers.) Offer deadline: February 28, 2013. For complete details see Terms and Conditions: http://www.blackberry.com/business/blackberry-10-ready/free-blackberry-10-device/terms-and-conditions.html
** Offer applies to BlackBerry Enterprise Server licenses only; not applicable for BlackBerry Enterprise Server Express licenses. Additional Terms and Conditions apply.
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Kamolrat Plodpai
Hill + Knowlton Strategies
Tel: 02-627-3501 ext.109
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