RIM Launches BlackBerry 10 Platform

Bangkok--16 May--Hill+Knowlton Strategies

Research In Motion (RIM) unveiled its vision for the BlackBerry 10 platform at the BlackBerry World conference in Orlando, Florida and released the initial developer toolkit for native and HTML5 software development. The toolkit is available in beta as a free download from http://developer.blackberry.com. “BlackBerry 10 builds upon the core values and exceptional user experiences that have attracted more than 77 million BlackBerry customers around the world today,” said Alec Saunders, Vice President, Developer Relations and Ecosystems Development. “Developers building for BlackBerry 10 will be able to easily create the kind of cutting-edge apps that deliver truly engaging experiences and ‘wow’ customers, whether through integration with native features and other apps like BBM or by leveraging the new signature design elements of this new and powerful mobile computing platform.” To see the full press release please go to http://press.rim.com/release.jsp?id=5880 BlackBerry 10 Platform Striking the Right Chord with Developers Developers and top brands are already beginning to commit to the BlackBerry 10 platform for their mobile application development. Today at BlackBerry World, Research In Motion (RIM) revealed endorsements from a number of key partners who have already confirmed their excitement for the upcoming launch of the BlackBerry 10 platform. RIM has been working diligently with app providers to help ensure BlackBerry customers will have access to high-quality content and apps when BlackBerry 10 smartphones are launched. “The level of enthusiasm among developers for BlackBerry 10 is amazing. The platform has been built to give developers the ability to create amazing content and a great user experience. The support and excitement we already see from developers is both rewarding and encouraging,” said Martyn Mallick, Vice President, Global Alliances and Business Development at Research In Motion. “We are hearing every day from partners who want to start building and showcasing their work on BlackBerry 10.” To see the full press release please go to http://press.rim.com/release.jsp?id=5881 RIM appoints new Chief Operating Officer and Chief Marketing Officer Research In Motion (RIM) announced key additions to its executive leadership team with the hiring of Kristian Tear as Chief Operating Officer and Frank Boulben as Chief Marketing Officer. With deep experience in the mobile computing industry, Mr. Tear and Mr. Boulben will complement RIM’s existing executive team as the company continues to focus on expanding its global customer base and prepares for the launch of its new BlackBerry 10 platform. Mr. Tear joins RIM from Sony Mobile Communications, where he served as Executive Vice President. He previously held a variety of operational leadership positions with Ericsson in Europe, Asia and Latin America. At RIM, Mr. Tear will serve as Chief Operating Officer overseeing all operational functions for handhelds and services, including research and development, products, global sales, manufacturing and supply chain. Mr. Boulben is the former Executive Vice President of Strategy, Marketing and Sales for LightSquared. He joined LightSquared after serving as Global Director of Commercial Strategy for Vodafone Group and Executive Vice President of Brand and Consumer Marketing for Orange Group. Mr. Boulben will oversee global marketing efforts at RIM. To see the full press release please go to http://press.rim.com/release.jsp?id=5918 -KP-

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