REDEFINING A GENERATION OF CROSSOVERS – THE NEW SUBARU XV MOTOR IMAGE LAUNCHES NEW SUBARU COMPACT SUV AT THE 28TH THAILAND INTERNATIONAL MOTOR EXPO
Bangkok--13 Dec--Media Plus Connection
Motor Image, the exclusive distributor of Subaru in the region, is proud to present the Subaru XV, a new generation crossover model that redefines and blends exceptional SUV practicality with a fashionable form.
Making its debut at the 28th Thailand International Motor Expo, the Subaru XV will be the first model to roll off the production lines at an existing production facility of Tan Chong Motor Assemblies Sdn. Bhd (TCMA). This follows an announcement made earlier this year on a consignment production contract signed between Tan Chong Group and Fuji Heavy Industries Ltd. (FHI) for the local assembly of Subaru cars in Malaysia, starting with the new Subaru XV 2.0i model. The production of the new Subaru XV 2.0i in Malaysia will begin in October 2012, and will be marketed in Malaysia, Thailand and Indonesia through the Subaru sales and distribution network of Tan Chong Group. In Thailand, the new car will be available for pre-booking from July 2012, at the Subaru Showroom at Seri Thai Road and authorised dealers in Bangkok.
Specifically designed for customers looking for a vehicle that offers looks and functionality, stretching beyond those of existing crossover models, the new Subaru XV is defined by five characteristics:
• Sleek but Muscular Design
• Environmental Performance and Nimble Drive
• Safety Performance of the Highest Standard
• Spacious, Relaxing Cabin and Cargo Space
• Performance and Equipment Suited to Urban Life
The Subaru XV 2.0i comes with the all-new Subaru Boxer engine, providing excellent acceleration response with a high level of torque even at low speeds. Already in its third generation, Subaru’s highly acclaimed horizontally opposed engine now features a long-stroke design for better fuel efficiency. Thanks to the integration of Subaru’s unique symmetrical AWD (All-Wheel Drive) system, the drive delivers a sense of stability that would not normally be expected of a high-body vehicle.
The 2.0-litre DOHC Boxer engine with Lineartronic CVT (continuous variable transmission) outflanks the competition terms of compactness and overall coverage, making it possible for drivers to switch from traditional automatic-transmission vehicles without any sense of unease. Improved Active Valve Control System (AVCS) and an optimised intake also provides for a generous amount of low-end torque, ensuring fine acceleration, whatever the terrain may be.
With a low centre-of-gravity, the XV delivers an unexpectedly smooth ride, considering its body height. The playful XV design is characterised by a fusion of powerful lower body motif and a stylish urban form. Just like running shoes, it achieves a fusion of casual and function, with a dash of fashion.
Mr. Glenn Tan, Executive Director of Tan Chong International Ltd says, “Consumers are placing more emphasis on functionality and style. The new Subaru XV marries the best of both worlds that drivers have been waiting for, by fulfilling modern practical needs and economy, with a combination of the sense of security and urban looks expected of an SUV. I'm confident that urban dwellers would be excited by the new form factor and stunning performance of the new Subaru XV."
The new introduction underscores Subaru's commitment to 'Confidence in Motion' - a promise of engineering excellence, safety and pleasure, that moves with the times.
The Subaru XV was unveiled at its world premier at the 64th Frankfurt Motor Show in September 2011, prefaced by the unveiling of the design concept in Shanghai last April. The concept was received favourably globally which lauded its distinctive and trendy design and blend of a crossover-like commanding silhouette and an urban friendly image.
For more information about Motor Image Group and its range of products, please visit www.motorimage.net
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