Watsons launches Facebook page to drive CRM strategy

Watsons the No.1 health, beauty and lifestyle retailer in Thailand, continues to drive its CRM strategy with the official launch of its “Watsons Thailand” Facebook page. The launch aims to strengthen relationships between Watsons and its target customers through the social network which will serve as an effective communications channel for Watsons to listen and better understand Thai consumers. A photo contest is scheduled as the first online activity for consumers to participate in for a chance to win an iPod Touch. The launch event was held at Digital Gateway, Siam Square with a host of celebrities participating in the event including John Winyu, Koon Kanin Bhatia, and Howard Wang. People can visit and “Like” the Watsons Thailand Facebook by going to: www.facebook.com/watsonsthailand Photo shows – Nuanphan Jayanama (2nd right), Marketing Director of Central Watson Co., Ltd. together with John Winyu, Koon Kanin Bhatia, and Howard Wang at the launch event of Watsons Thailand Facebook page at Digital Gateway. *Media/TNS "Asia's Top 1,000 Brands Survey 2009" of 1,500 Asian respondents For more information, please contact: Sornsopin Puttachartsaewee / Tawn Chatchavalvong Hill & Knowlton Thailand Tel. 0-2627-3501 ext. 101 or 118 Fax. 0-2627-3510 Email: [email protected] Click for photo release at www.thaipr.net

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