- Public unveiling of new Ford Everest Sport Adventure Limited Edition, with only 100 units available for sale
- Built locally at AutoAlliance Thailand’s Rayong plant, the global new Ford Fiesta is displayed in its complete lineup and colours
- “Feel the difference” with Ford’s full lineup of vehicles that includes new Focus, Escape, Everest and Ranger models
- Attractive promotional offers on all models
Ford Motor Company’s popular new Fiesta – in its full lineup and vibrant colours – has taken centre stage on the automaker’s stand during the 27th Thailand International Motor Expo from December 1-12 at Impact Arena in Muang Thong Thani. The Ford stand is a rainbow of colours featuring the funky Fiesta displayed in seven striking hues against the rest of Ford’s entire product lineup – all displayed in white.
Ford’s stylish new Fiesta, which has racked up more than 5,000 bookings since its launch in September, continues to drive customer demand with its kinetic design, advanced new six-speed dual-clutch PowerShift automatic transmission and cool technology that is unique to its segment – including Bluetooth, USB or iPod connectivity, and a voice control system.
“The internationally-acclaimed Ford Fiesta has been very well-received by consumers from the first day of its launch in Thailand, while the new, refreshed Focus is helping drive strong overall sales. These world-class cars are helping Ford deliver on our promise to provide a full range of vehicles that allow our customers to really feel the difference,” said Saroj Kiatfuengfoo, vice president of Marketing, Sales and Service, Ford Thailand.
The Ford stand will also accommodate the public’s first look at the new, specially-accessorised Everest Sport Adventure Limited Edition, which comes with body side cladding, rear spoiler, rear skid plate and new side graphic decal, as well as 18-inch alloy wheels and a sophisticated in-dash navigation system. Priced from THB 1.09-1.27 million, only 100 units of this exclusive model are available for sale in Thailand.
The new refreshed Ford Focus was launched in October, and boasts a dynamic kinetic design, six-speed PowerShift transmission, class-leading fuel efficiency and smart technologies that contribute to driver safety and enhanced comfort. The Focus TDCi turbodiesel with PowerShift delivers best-in-class fuel efficiency, and new electric front passenger seats have been added to provide ultimate driving comfort. A new Focus Finesse equipped with leading in-car features, including leather seats and dual air bags for front passengers, will also be on display.
The new Ford Escape SUV will show-off its reputation as a vehicle suited for contemporary lifestyles, with features that include a sunroof and smart technologies, such as a Cruise Control function.
For Ford Ranger fans, Ford is showing the Ranger WildTrak Limited Edition that features 18-inch alloy wheels and a wraparound sticker that reflects the ‘Built Ford Tough’ promise. Only 200 units are available for sale, in either Copper Red or Cool White.
Ford also offers leading aftersales service for its full lineup of vehicles, such as a 24-hour spare parts delivery guarantee, 24-hour roadside assistance, a 100,000-kilometre or three-year warranty, and 15,000-kilometre standard service intervals.
As part of the Motor Expo, Ford will offer special incentives nationwide on new Ford Focus, Ranger, Everest and Escape models that include a 0.99% interest rate, 48-month instalment payment plan, and free one-year first-class insurance.
Other incentives include:
- New Ford Fiesta: 1.75% interest, 48-month instalment payment plan
- Ford Ranger Open Cab XLT and Ford Ranger Open Cab Hi-Rider XLS: 10% down payment, 72-month instalment payment plan and free one-year first-class insurance. Ford will take care of the instalments for the first six months.
For more information about Ford at the Thailand Motor Expo 2010, please contact the Ford Call Center at 02 686 5899 or 1-800-293-333 (toll-free) or visit www.ford.co.th .
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com
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