Dr. Sommai Tachasirinugune, Executive Vice President, Aquatic Food Processing Business, CPF together with Mr. Ash Khalek, Group Vice President, Oracle Applications ASEAN announced that the CPF is signing in the agreement to implement Oracle Agile Product Lifecycle Management for Process in order to enhance CPF’s R&D strength and meet global food safety compliance. Mr. Praderm Chotisuparach, Executive Vice President, Information Technology and Application, CPF also witnessed the announcement at CP tower silom.
According to Dr. Sommai, Executive Vice President, Aquatic Food Processing Business, CPF emphasizes corporate vision to be the Kitchen of the World. Food safety is the enterprise’s priority in order to response to global demands. CPF has been qualified in multi international standards as well as the traceability of all production processes.
“CPF, as an agro-industry and food conglomerate leader, continues to improve its R&D especially in new technology implementation to enhance the productivity and lately the company has implemented a world leading application, Oracle Agile Product Lifecycle Management for Process – PLM. Initially, CPF will engage the software to the company’s production line in fresh shrimp, processed shrimp, and processed chicken products such as Teriyaki, Seaweed Roll, and Karaage Chicken, as well as all CP’s Ready Meal, to emphasize the company’s product quality and food safety which has widely accepted from consumers.”
“When the implementation of this solution complete our R&D team will be able to conduct a real time analysis and testing with all ingredients to comply with all government regulations and markets. As a result it will accelerate our time to market for new products and innovations and this also means more marketing opportunities too” said Dr. Sommai.
Mr. Praderm Chotisuparach, Executive Vice President, Information Technology and Application, CPF added that “Information Technology is a key factor that helps improve business productivity and we believe that not only the PLM solution will help us in R & D of new products and also help decision making of the executives but it also smoothens partner or supplier coordination procession to get the raw materials or ingredients up to the regulated standard. This is up lifting standard level of our partners too”.
Mr. Ash Khalek, Group Vice President, Oracle Applications, ASEAN commented that “Process manufacturers face a demanding and highly volatile business environment that presents unique challenges when managing a product’s lifecycle. As a consequence of the critical focus on effective innovation, along with mounting regulatory and compliance challenges, organizations need tools that can help them mitigate risks while also facilitating best practices across the entire product lifecycle. Oracle Agile PLM has a strong heritage in PLM that is extending leadership to CPF in innovations that address specific market needs.”