Mr. Gary Wayne Denson appointed as new CEO & Country Manager of CIGNA Insurance Public Company Limited.

CIGNA International appointed Mr. Gary Wayne Denson as new Chief Executive Officer & Country Manager of CIGNA Insurance Public Company Limited. The company has also devised the three-year business plan, comprising six strategies, all aimed to make it the “best” Accident and Health insurance provider in Thailand. Among the six strategies are the expansion of business partner numbers, the creation of new direct marketing channels, besides its existing telemarketing channel, and service and product differentiation. The other three include the employment of international expertise to continue uplifting its call center management, the deployment of Customer Value Management to strengthen customer database management, and the continual recruitment and retention of the best people. CIGNA Insurance Public Company Limited is strongly confident that the strategies will further strengthen its overall operation and enable the company to achieve the target of more than 40 percent sales revenue growth each year throughout the next three years. Mr. Denson, new Chief Executive Officer & Country Manager of CIGNA Insurance Public Company Limited, affiliate of CIGNA Corporation and CIGNA International, said that the group set up business in Thailand in 2002 under the name CIGNA International Marketing (Thailand) Limited. The company has a strong in-house team of telemarketers to promote products and services through the telemarketing channel. The company commenced selling its own products after acquiring a Thai insurance license in 2006 before being launched as CIGNA Insurance Public Company Limited, which made the official debut in 2007. The company has teamed up with several major partners to offer the Accident and Health insurance plans to customers of the partners through the enthusiastic support of the partners. Mr. Denson added that after officially taking the office on March 1, 2008, he and his management team jointly determined the three-year business plan as part of the goal to turn the company into the leading and the “best” provider of the Accident and Health insurance products and services through the telemarketing channel and alternative channels. The company’s six main strategies are: 1. The business expansion with the existing partners and the increase of new business partner numbers. The expansion of the business partnership is the key to foster the company’s marketing operation, which is based on the affinity marketing model. Therefore, the CIGNA in Thailand decided to operate under 2 companies which are CIGNA International Marketing (Thailand) Limited (CIMT), an expert of alternative distribution focusing on call center management and telemarketing, and CIGNA Insurance Public Company Limited (CIPCL), an affinity-based telemarketing and alternative distribution business specializing in Accident and Health insurance products in Thailand. 2. The creation of new and various direct marketing channels in order to broaden the customers’ base and to reach all customer segments. The company is seriously developing and exploring new effective channels besides existing telemarketing channels, to market its products and services, such as Direct Response Advertising , E-commerce including online sales channel and e-mail-based marketing channel,etc. The Company has marketed the products through the so-called Direct Response TV which is a kind of Direct Response Advertising since early this year and will go in a full steam in promoting the products via all the above-mentioned new channels next year. 3. The differentiation of insurance products and value-added services CIGNA has been proving to the Thai customers that it has offered top-rated products of its partners worldwide to the customers, including the talk-of-the-town Dental Protection Plan. So far it is the only insurance firm in the Kingdom that has provided the plan to the customers. Moreover, it has offered the “Global Emergency Services” through the cooperation with Assist America Company in order to differentiate the Personal Accident Policy from the others. Soon the company will introduce the “Medical Second Opinion” service to the Thai policyholders through the partnership with MediGuide America Company. This will provide the alternative to the policyholders in the medical treatment as they will be able to seek diagnostic tests and opinions on their illness from the experts of the world’s top medical institutes. This will help them make the best decision on selecting the medical treatment that best fit with them. 4. The uplifting call center management by utilizing CIGNA’s expertise to meet the professional and international standard level. To show its leadership in the telemarketing channel worldwide, CIGNA has employed the global standard call center management in its business operation in Thailand. Part of the standard includes the utilization of the information security system and the Quality Assurance system of telephone conversation between Telesales Representatives and customers. All of these are to guarantee that the conducts of its Telesales Representatives comply with the regulations of the call center service and the regulations of the Office of the Insurance Commission. In addition, the company has provided the continuous training programs to the Telesales Representatives in order to upgrade their skills to the professional level. 5. The employment of Customer Value Management (CVM)to enhance its customer database management. CVM will enable the company to procure the right products and services to the right customers in the right time. The company has also given a top priority to the protection of the customer database, the key of ensuring the success of the affinity-based telemarketing. Currently CIGNA Thailand is undergoing the certification process for Information Security Management System (ISMS) : ISO 27001. The company is expected to get the certification within the end of this year, which will make it become the first insurance firm in Thailand to hold the ISO 27001 certification, which will further ensure the confidence of the business partners and customers. 6. The promotion of its team through overall excellence by recruitment and retention the Best People. The company has been known of its commitment to improve the skills and capacities of its Telesales Representatives and also the support teams. This is reflected in its continued and intensive staff training programs incentive campaigns and promotional activities. Moreover, the company has a policy of recruiting the disabled to work as its Telesales Representatives in order to provide the job opportunity to the disabled in the society. “We’re confident that the six strategies will turn us into the best and foremost choice of the customers and the affinity business partners. The deeper and broader the partnerships we can have, the faster our business will grow. CIGNA targets the sales revenue growth of 40 percent each year during the next three years with a break even in 2010. This year we’re focused on business investment. Moreover, it will penetrate deeper into the low-tier consumer segment, where there is an ample growth room. CIGNA’s expansion into other channels will also differentiate us and ensure that all Thais can access and afford real insurance protection.” Mr. Denson concluded at the end. For more Information, please contact : Pimpaporn Somkiatweera (PIM) Marketing Communication Manager CIGNA Insurance Public Company Limited Tel : 02 651 5995 ext. 205 , 081 847 4657 Fax : 02 6273037 E-Mail : [email protected] Website : www.cigna.co.th Click for photo release at www.thaipr.net

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