Kodak Brings Smart Capture Technology to Consumers with the Introduction of Kodak EasyShare M1033
New Kodak Digital Camera Delivers Beautiful Pictures - Automatically
Eastman Kodak Company launched the new KODAK EASYSHARE M1033 Digital Camera in Thailand that once again delivers on the company's enduring brand promise of making photography easy, enjoyable and affordable. Kodak EasyShare M1033 is equipped with the Smart Capture feature that encourages consumers to explore their creativity easily, without compromising on image quality.
“With the EasyShare M1033 digital camera, Kodak is continuing to innovate and introduce smart technology that delivers on the promise of ‘you press the button, we do the rest”, said Khun Pallop Santiphant, Country Business Unit Manager – Thailand and Vietnam. “For 120 years, Kodak has helped consumers capture life-long memories and now, in this digital age, it all comes to life in this camera that allows users to take quality pictures easily, affordably and without compromise.”
Kodak EasyShare M1033 Digital Camera, available in black and silver is thin and stylish, 10-megapixel camera. Equipped with a 3X optical zoom lens and 3-inch wide-angle viewing LCD screen, this camera is packed with the Smart Capture feature that helps ensure great pictures in just about any environment. The new Smart Capture feature, default on Kodak cameras, enables users to capture better pictures simply more than ever before. It helps users to automatically identify the scene, adjust camera settings and apply custom image processing in order to capture great pictures in many challenging situations.
About Kodak Smart Capture
Kodak’s Smart Capture technology, which goes far beyond the now commonly available automatic mode on digital cameras, improves the quality of images and the overall photo taking and sharing experience. Smart Capture consists of Intelligent Scene Detection feature that analyzes the scene and automatically adjusts camera settings to deliver the best picture possible. It is also equipped with Intelligent Capture Control, which automatically sets exposure, focus and ISO to capture clear, sharp pictures, even in challenging situations. The Intelligent Image Processing feature helps reduce noise and applies Kodak Perfect Touch (KPT) technology to each picture to capture shadow and highlight details for vibrant, crisp, true-to-life colors. Below is an overview of these three features:
Intelligent Scene Detection:
• The Face Detection and Auto Focus Smart Capture Mode detects and tracks up to five faces and locks auto focus onto the selected face, even if the person moves.
• The Face Detection Priority Mode automatically selects the most prominent face when there is more than one in a scene.
• The Face Detection and Flash Control feature automatically sets the exposure, focus and flash setting to ensure proper exposure once a face is detected.
Intelligent Capture Control:
• The Motion Detection and Intelligent ISO is a new feature that allows users to shoot great pictures of moving subjects. It detects the moving subject and changes the ISO sensitivity and auto white balance to take a sharp image with the fast shutter speed.
• The Auto Macro Detection feature automatically switches to macro focus when the subject is less than 28 inches (70 cm) away, ensuring the pictures are always in focus.
Intelligent Image Processing:
• The Expanded Dynamic Range Mode intelligently exposes the image to take advantage of automatic Kodak Perfect Touch processing for greater detail in both the highlight and shadow areas.
• The Intelligent ISO and Automatic Kodak Perfect Touch technology sets ISO sensitivity and uses Kodak Perfect Touch processing to capture difficult low light pictures with better exposure range, delivering fewer dark shadows and richer details.
Pricing and Availability
The suggested retail price of Kodak EasyShare M1033 digital camera is 8,990 Baht, and will be available in the first half of 2008.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
More information about Kodak (NYSE: EK) is available at www.kodak.com.
Additional Information Contact:
Bongkod Paebunyong Kodak (Thailand) Limited
TEL. 0-2515-8000 # 8030
e-mail:
[email protected]
Kittisak Anansitichok 124 Communications Plc.
TEL. 0-2662-2266 FAX. 0-2204-2662
www.124comm.com
Click for photo release at www.thaipr.net