Oracle Asia Pacific Showcases Leadership and Success in Communications Industry

Bangkok--Aug 30--Aziam Burson-Marsteller

Leading Communications companies - including 8 of Asia Pacific’s top 10 Communications Service Providrs - Adopt Oracle Applications and Technology For Operational Excellence Oracle Asia Pacific’s Communications, Media & Utilities (CMU) Industry group today reported 93% growth in applications and 29% growth in technology in FY05, compared with FY04. This significant momentum in the high-growth CMU industries was attributed to its two-prong strategy of offering deep industry expertise and the industry’s most complete and integrated stack of applications and technology solutions to meet customers’ specific needs. The Communications sector is the largest contributor within this industry group. Key contributors to these solid results in the Communications Industry are two-fold: firstly, successfully expanding the solution footprints of existing customers, and, secondly, achieving significant wins against key competitors for new customers. Today, Oracle is playing a strategic role in helping more than 800 customers globally in the Communications Industry to run their business more efficiently and in a more customer-centric way. Communications companies who are users of Oracle Applications include: 17 of the world’s top 20 Communications Service Providers All 10 of the world’s most profitable Communications Service Providers 8 of world’s top 10 Mobile Operators 8 of Asia Pacific's top 10 Communications Service Providers 16 of Asia Pacific's top 20 Mobile Operators 9 out of Asia Pacific’s top 10 Fixed Line Operators In, Thailand, leading operators including, TOT Corporation, TT&T, Advanced Info Services Plc (AIS), Hutch, TA Orange, Total Access Communication (DTAC) and True Corporation Plc “Deregulation and the proliferation of new services in Communications are creating significant growth opportunities for our customers. Communications service providers are choosing Oracle applications and technology to manage increasingly complex service offers, expand sales channels, and manage dynamic customer data and relationships,” said Ash Khalek, vice president, Communications, Media & Utilities, Oracle Asia Pacific. “Oracle is committed to deliver to customers lower total cost of ownership and enhanced visibility across the organisation with a single, global view of their business operations. Oracle’s deep industry expertise and solutions built on open standards ensure that we effectively integrate and automate core business systems, while ensuring clear upgrade paths to the latest software.” “The communications industry in Thailand is dynamic, exciting and powered by robust growth, especially in the mobile area. The growth of the prepaid market and subscriber base in parts of Asia, including Thailand, is driving wide scale adoptation of Oracle grid technologies to meet the demands for system agility and scalability,” said Andrew Lau, general manager, Communications, Media & Utilities, Oracle South Asia. “Oracle is well positioned to help service providers in South Asia by providing industry-leading applications and technology solutions. A strategic area that service providers can start to build a competitive edge is through leveraging Oracle's solutions for customer data management for customer care and retention.” Customers are choosing Oracle Applications & Technology to drive innovation and efficiency Communications industry customers continue to achieve operational excellence by choosing Oracle Applications and Technology to run their business. Oracle Applications - including Oracle, PeopleSoft and JD Edwards - enable efficient management of all information-driven business processes and core business functions that connect and automate key industry processes, such as customer interactions, financial management, human resources and supply chain. Oracle Technology products include Oracle Database and Oracle Fusion Middleware, a family of products that includes Oracle Application Server 10g, related Application Server products and options, Oracle Collaboration Suite and Oracle Data Hubs. Oracle’s complete and integrated solution stack enables customers in the Communications Industry to: Achieve customer centricity and operational efficiency Accelerate multi-channel marketing and selling Streamline service order management, provisioning, and billing Simplify customer care and field service Transform network and enterprise asset management Consolidate financial and human captial management Companies are choosing to partner and work with Oracle as it is leading the field as the leading software provider for the Communications Industry. Oracle’s focus on building strong, strategic customer relationships continues to contribute to Oracle’s expanding customer footprint in the Communications Industry across Asia Pacific. Oracle’s customers include (by region): Oracle Offerings for the Communications Industry Oracle offers a complete and integrated stack of applications and technology solutions for Communications companies to effectively adopt a “customer-centric” business model and significantly reduce operation costs. Running on the Information-driven architecture and powered by Grid Computing technology, Oracle solutions – comprising Oracle Applications and Oracle Technology - help optimize business processes, reduce operating cost, improve customer insight, streamline order management and billing, simplify customer care —all via a modular communications platform. Oracle Applications – which includes the Oracle E-Business Suite, PeopleSoft and JD Edwards products - enable information-driven business processes that connect and automate an organization Developed to deliver business insight, adaptive industry processes and a superior ownership experience, Oracle Applications enable efficient management of all core business functions, such as enterprise resource management (ERM), customer relationship management (CRM), financial management systems (FMS), human capital management (HCM) and supply chain management (SCM). Key products offerings among Oracle Solutions for the Communications Industry also include: Customer Management Solution: Built on the Communications data model platform, Oracle Applications for customer management can help communications service providers gain a comprehensive view of customers and improve customer insight and sales coordination, resulting in improved customer retention, cross and up-sell effectiveness and superior customer experiences. This includes the Customer Data Hub, which offers the broadest customer-data integration solution to centralize, deduplicate and enrich customer data from both Oracle and third-party systems into a single data model, for use in business-to–consumer (B2C), business-to–business (B2B) and mixed business models. Oracle Fusion Middleware: The Fusion Middleware product family consolidates a portfolio of leading, standards-based and customer-proven software, including Oracle Application Server, Oracle Collaboration Suite, Portal and Web Services management, to provide business value and technology excellence to Communications companies. Oracle Grid Computing & Database 10g: An input/output (I/O) subsystem is critical for system availability, performance, and data integrity. Powered by Oracle Grid Computing, Oracle Database 10g delivers a higher quality of service to businesses at much lower costs. About Oracle Oracle (NASDAQ: ORCL) is the world’s largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com. Trademarks Oracle, JD Edwards, PeopleSoft and Retek are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners. Media contact: Siriporn Suparuchatakarn Steve Vincent / Porntip Lertvechakul Oracle Corporation (Thailand) Co., Ltd. Aziam Burson-Marsteller (0) 2632-9400 ext 8344 (0) 2252-9871 [email protected] [email protected] or [email protected] End.

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