nForce to Focus on Vertical Partner Marketing Strategy for the Latter Half of 2012.New Office Opened to Welcome Business Growth and AEC.
nForce Security is ready to make more aggressive moves for the latter half of 2012 by focusing on Vertical Partner Marketing Strategy to promote three new solution from CA, NSFocus and Kaseya. Moreover, nForce opens a new office at the Synchronize to serve the growing business and upcoming ASEAN Economic Community (AEC) in 2015. Sales growth is forecasted at 25% for the last six months of this year.
Mr. Nakrop Niamnamtham , Managing Director, nForce Security Systems AP Co., Ltd., unveiled “For the latter half of 2012, we will focus on Vertical Partner Marketing Strategy to expand more customer coverage since customers in each industry share the similar requirements, especially for IT security. Moreover, we can clearly segment customer requirements for specialized solutions and understand which solution is ideal for customer’s business such as World Bank group, telecommunications and educational institutes.”
“For the first half of this year, we were proud to achieve our sales targets. Thanks to the confidence of our partners who continuously allow us to take care of major projects and their business expansion to other provinces outside Bangkok. Plus, nForce was always ready to deliver solution that fitted customers’ requirements so we gained more and more customers’ trust and confidence along with the stronger collaborations with partners.”
Therefore, nForce is ready to promote business opportunities with more new solution to provide more comprehensive solution including:
? CA: a Back up & Storage solution to enhance data back up solution from CA (the global provider and brand for data back up)
? NSFocus: an Anti DDos solution for service providers and data centers to eliminate threats in data traffic. The significant growth of telecommunications market and Bandwidth consumption rate will stimulate the growth of DDos attacks. In addition, the increasing popularity of Tablet PCs and Smart Phones will further increase the bandwidth demands. Therefore, NSFocus solution will enhance the effectiveness and reliability of services for service providers.
? Kaseya: an enterprise-class IT management solution to deliver an IT management system effective enough to sustain organizational requirements. With the variety of IT gadgets such as Tablet PCs and Smart Phones used by employees, organizations must have an effective solution to manage those gadgets. And Kaseya solution can fulfill this purpose.
Added Mr. Nakrop, “The IT security market for the latter half of 2012 is expected to show more growth rate than the first half when compared on Quarter-Quarter or Year-Year basis due to the increasing demands. Therefore, the growth rate would be outstanding unless disrupted by unfavorable factors such as natural disasters or unstable political situation. However, the growth rate of IT security market is comparable to It market due to their relativity. I believe that the growth rate for both IT security and IT market would be around 15 – 20%.”
The emerging security trends in the “Bring your Own Device (BYOD)” era for the latter half of this year include:
? Next-Gen Firewall: this is the transition period to upgrade conventional Firewall to Next-gen Firewall which is the largest market segment for IT security from 2012 – 2013
? Enterprise IT Management: the BYOD trend will force organizations to deploy management systems for employees’ Tablet PCs and Smart Phones to ensure business security.
? Cloud Security: the accelerating rate of cloud technology adoption has been significantly observed so the Cloud Security will bundle with Virtualization to enhance the security of using Cloud technology.
On this occasion, nForce announces the opening of its new office located at The
Synchronize (9/2 Soi Ratchadapisek, Huai Kwang, Bangkok) to serve the business expansion and growth as well as the upcoming ASEAN Economic Community (AEC) in 2015. The new office can support the increase in staff employment and business expansions with more space and facilities such as training rooms which can serve up to 30 persons, inventory storage area and recreational area for employees.
-NT-
Click for photo release at www.thaipr.net