Jetstar takes flight with new uniform

Bangkok--2 Oct--Aziam Burson-Marsteller

Jetstar unveils stylish new uniform for all airlines Growth in Asia inspires design Employees from across the region contribute to final design The Jetstar Group has unveiled a stylish new uniform to be worn by employees across all Jetstar branded airlines in Australia/New Zealand, Vietnam, Singapore and Japan. The new uniform is designed to reflect Jetstar’s growing Pan-Asian network. There is now one look to support the brand’s next phase of growth, replacing three different uniforms across the network. Jetstar Group CEO, Jayne Hrdlicka, said the new uniform was designed in consultation with team members from across the Jetstar Group. “We sought input from employees from across all Jetstar airlines, with feedback on uniform functionality, fit and style used to create the final design,” she said. “The result is a uniform that embraces Jetstar’s presence in the Asia Pacific region and will become the image synonymous with Jetstar whether you are flying from Sapporo or Singapore, Honolulu or Ho Chi Minh, Cairns or Christchurch,” Ms Hrdlicka said. The new uniform includes a tailored female orange jacket, with a buttoned front featuring an Asian inspired collar. Female employees will wear the orange jacket with either black tailored pants or an A-line skirt. Male and female employees will wear a black top with an orange trim detail. Made from a high tech fabric the new uniforms are modern, stylish and comfortable for the active daily duties of cabin crew and airport staff. Barathan Pasupathi, CEO of Jetstar Asia said, “Our team is proud to wear the new Jetstar uniform and be part of one of the fastest growing airline brands in the world.” “With more people travelling more often across the Jetstar network, this new uniform will allow Jetstar Asia to welcome our customers in a stylish uniform in our iconic colours, recognisable all over the Asia Pacific region,” Mr Pasupathi said. Jetstar branded airlines fly to 60 destinations across 16 countries and operate up to 3000 flights per week. -NT- Click for photo release at www.thaipr.net

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