NForce Security enters Digital Signage business, targets high growth

Bangkok--21 Jan--PC&Associates Consulting

nForce Security announces the business direction in 2009, the company will still continue its strong profile as trusted security advisor, with strong confidence that the business will grow despite the economy situation, by offering total security solutions to meet the market demands. At the same time, nForce will penetrate new business, Digital Signage, by partnering with Korean partner. Mr. Nakrop Niamnamtham, Managing Director of nForce Security Systems AP, a leading supplier of advanced information security solutions, said “nForce Security will move into the Digital Signage business under “XPOP” product branding. “XPOP” is an intelligent Digital Signage with interactive function; business can build content and upload on the machine. We enter to a new partnership with the Korean company and set up a joint venture company, 3 Ever APAC Co, Ltd. for this new business.” “3 Ever APAC Co., Ltd. roles will be the marketing front to market XPOP product in this region. Our target customers will be those businesses that are looking for intelligence digital marketing tool. The XPOP is a touch-screen function. XPOP is a the best choice to provide interactive information in the open area such as airport, hotel, restaurant, shopping mall, and etc. Our products can be found at the Narita airport in Japan, Xian Airport in China and other tourist destinations. “Digital Signage is the fast-growing business and Thailand is one of the potential market, given it is the new media serving the present lifestyle that require the inter-active media. The key advantages are the signage can be downloaded with variety programs, differ from the regular media,” said Mr Nakrob, adding that the collaboration will synergize the strengths of the two partners as 3 Ever is the leading manufacturer from Korea, while nForce is the leading IT trusted company with good understanding of the market in both Thailand and this region” he added that “pertaining the joint venture, we will appoints 2 channel partners within this year. Our goal is to capture 100 Million Baht revenue from the Thai market this year. We will also expand our business to Singapore and Malaysia.” “Entering the new business marks another important milestone for nForce; we have been successful in our security business. Last year we achieved our goal with the growth of 336%. This year, with the challenging factor, nForce expects to continue our growth by 29%” said Mr. Nakrop. “We have had another successful year last year. Thanks to all support from our team and partners. I am very confident that we will meet our goal again this year. I will concentrate more on the new business therefore I would like to announce the appointment of Mr. Apichai Nimjirawat as the General Manager for nForce, overseeing the operation of the company. I have strong confident that Mr. Apichai will lead our company to a great success.” Mr Apciahi Nimgirawath, newly appointed General Manager, nForce Security Systems AP Co, Ltd said that the company s direction will still enforce our core business as trusted Security Advisor, we will continue to offer total security solutions to our customers. We have strong relationship and support from our business partners. We will focus more to understand our customers’ needs; we will also expand our 7x24 services. We will also continue looking for new business partners in storage and others. We have signed up new partners: which are the worlds’s leading vendors to provide world class security service. Mr. Apichai shares his viewpoint on IT security trends that “Web Application will be the focus as we will face more Online security threats, especially in the financial business, the Internet Banking service or website that requires personal information such as Credit Card, or Identification information. Internet Crime is high risk. For example, the hackers will steal password from the online banking customers and transfer the money to their benefits, or steal your credit card information. In the past to prevent these criminal actions would be very difficult however with the web application firewall technology it will allow you to prevent such actions.” “WAN Optimization will be another technology that is suitable for present situation where customers are looking for technology that helps you cutting cost without cutting performance. However, Acceleration along is not the answer it should also be secure”. added Mr Apichai About nForce Security nForce Security Systems is a leading supplier and channel marketing development of advanced information security solutions that enables organizations of all sizes to better leverage and control their investments in Internet and related Information Technology. nForce Security Systems offers a full range of product and services including security infrastructure design; security assessments; regulatory compliance; development and implementation of data security policies; network, gateway and email anti-virus; email content management, URL filtering, wireless security, network identity appliances, intrusion detection services (IDS), user provisioning, network access control, log management and reporting. http://www.nforcesecure.com. For more information, please contact Press released by Chorphet Reangponwiwat Mongkol Jullayothin nForce Security Systems AP Co., Ltd. PC&Associates Consulting Co., Ltd. Tel: 66 2 646 1955 Tel: 66 2 971 3711 [email protected] [email protected] Click for photo release at www.thaipr.net

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