Delivering Competitive Advantages for Galileo-Connected Travel Agents Worldwide
Galileo International, Inc., the leading provider of electronic global distribution services for the travel industry, and part of Cendant’s Travel Distribution Services (TDS), today announced the signing of a unique marketing agreement with Cebu Pacific Air (CEB), the airline unit of JG Summit Holdings, Inc and the Philippines’ low-fare pioneer, which will provide Galileo-connected travel agents with access to Cebu Pacific’s full domestic content, while enlarging CEB’s distribution network and customer base.
Under the terms of this significant agreement, Galileo – connected travel agents will have full access to the airline’s international and domestic fares, including their promotional offers, and be allowed to book domestic itineraries, thereby improving the service and level of choice that they can deliver to their customers. At the same time, the agreement provides Cebu Pacific a much larger distribution network through Galileo’s GDS, giving them access to customers throughout the region.
According to Brad Holman, managing director, Airline Services, Cendant TDS Asia Pacific, this development will have far reaching implications for Galileo’s broader success in the Philippines and the region.
“As a National Carrier and the second leading carrier in the Philippines, the decision by Cebu Pacific to make its inventory available to travel agents via our GDS is further testament to the value that we provide to airlines and travel agents throughout the region,” stated Mr. Holman.
Edwin Bautista, VP Sales for Cebu Pacific Air, said “This partnership with Galileo will enable us to serve an even larger and wider network of markets, allows us to be more accessible, and expand our sales potential into markets where we have not been represented before. At the same time, this partnership allows us to further tap into the travel agent market to enhance awareness of our brand and content globally, while positioning Cebu Pacific as a key player in the Philippines and the region.”
“We are excited about our relationship with Galileo, the leading provider of electronic global distribution services for the travel industry, which will also provide the airline access to Cendant’s broad portfolio of content channels as a means to expand into key markets across the region and worldwide,” Bautista concluded.
Andrew Ling, Regional Manager, Galileo Philippines said “We are particularly excited about our unique relationship with Cebu Pacific, which again demonstrates Cendant’s goal of delivering breakthrough partnerships and diverse product offerings as well as our strong commitment to the Philippine travel and tourism industry.”
Launched in March 1996, Cebu Pacific Air pioneered the “low fare, great value” strategy in the Philippines aviation industry, and currently operates 80 daily flights to 15 domestic destinations and international flights to Hong Kong and Seoul, Korea.
Cebu Pacific Air joins 54 other Low Cost Carriers around the world that are using the Galileo GDS as a distribution channel.
About Galileo International
Galileo International ( http://www.galileo.com ) is a global technology leader. Its core business is providing electronic global distribution services for the travel industry through its computerized reservation systems, leading-edge products and innovative, Internet-based solutions. Galileo is a value-added distributor of travel inventory dedicated to supporting its travel supplier, agency and corporate customers and, through them, expanding traveler choice. Part of Cendant’s Travel Distribution Services Group, Galileo is headquartered in Parsippany, NJ, and has offices worldwide.
About Cendant Travel Distribution Services
Cendant Corporation’s (NYSE: CD) Travel Distribution Services Division, is one of the world’s largest and most geographically diverse collections of travel brands and distribution businesses. The division, employing nearly 9,000 people in approximately 140 countries, includes: a leading (GDS) global distribution system (Galileo), serving more than 50,000 travel agencies and over 60,000 hotels; hotel distribution and services businesses (Neat Group?, THOR?, TRUST and WizCom?); leading online travel agencies (Asia-hotel.com, CheapTickets?, ebookers.com?, HotelClub.com, Lodging.com, Orbitz?, RatesToGo.com, and The Away Network); an airline market intelligence company (Shepherd Systems); an international travel technology and software company (Travelwire); a leading international provider of long-haul air travel and travel product consolidator (Travel 2?/Travel 4?); online global corporate travel management solutions (Orbitz for Business? and Travelport?); and a leading wholesaler and global online provider of hotels, destination services, travel packages and group tours (Gullivers Travel Associates, OctopusTravel.com? and Travel Bound, Inc.).
About Cebu Pacific Airlines
Cebu Pacific (CEB), the second largest domestic carrier in the Philippines, entered the market on March 1996 and pioneered the “low fare, great value” strategy in the local aviation industry. Serving almost 80 flights daily to 15 domestic destinations, CEB launched its International Operations on November 2001 and now flies to Hong Kong and Seoul, Korea.
CEB, the leader in innovation and creativity, is the first local airline to introduce E-ticketing and TxtCEB in the country. Customers have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its “FunFlights”. The On-time performance, schedule reliability, and a smooth, comfortable flight are the things the air-traveling public has also come to expect from Cebu Pacific.
Last November 2005, CEB launched its latest price offering called “Go” fares - offering the lowest fares year-round. One way trip starts at P688 for Manila-Roxas, P888 for other visayas destinations, P1288 and P1388 for Mindanao routes, and P1,999 for Hong Kong.
On September 2004, Cebu Pacific announced it complete re-fleeting program and purchased 12 brand-new Airbus A319 and leased two Airbus A320 aircraft. As of December 2005, CEB already took delivery of six Airbus aircraft and expects the arrival of eight more in 2006 until early 2007. CEB shall have the youngest fleet in Asia by the completion of its re-fleeting program.
For media enquiries:
Linda Ho (APAC) Cendant Travel Distribution Services
+852 2821 2388
[email protected]
Steve Lovato/G.E. Mead Incentive Dynamics (S) Pte. Ltd.
+6596253104 / +6618507979
[email protected]
[email protected]
Marjorie Valiente Cebu Pacific (CEB)
+632 8522328 loc. 241
[email protected]