Bangkok--Mar 31--Hill & Knowlton Thailand
The coffee is Starbucks, the taste is summer. Starbucks Coffee Thailand unveils its summer theme for this year "Your Summer Starts Here!", inviting customers to experience summer freshness with Frappuccino Blended Beverages in three categories: coffee, cream and tea. The selection is suitable for both coffee and non-coffee drinkers to enjoy this summer from April until the end of July 2004.
Andrew Nathan, MD of Starbucks Coffee Thailand noted "Our Frappuccino Blended Beverages have been one of the most popular items, in particular on hot summer days. For example, Green Tea Cream Frappuccino has been voted amongst top three favorite Frappuccino beverages in Thailand."
Andrew also teased "Green Tea Frappuccino is just the start; Starbucks has in line for introduction several exciting beverages for our customers to enjoy this summer."
In Bangkok, Starbucks will start the summer by a promotion where stamps can be collected for every purchase of any Frappuccino Ice Blended Beverage of any size. Eight added stamps can be exchanged with a complimentary Frappuccino Ice Blended Beverage of their choice and of any size. The promotion will run for the whole month of April.
The line of Frappuccino ice blended beverages from Starbucks was initially introduced in the US in 1995. It has been one of the best and most successful ice-blended beverages ever, in particular during the hot summer months.
Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 7,500 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino and Starbucks DoubleShot coffee drinks. The Company's brand portfolio provides a wide variety of consumer products. End.
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