'FREEWILL SOLUTIONS' TO OFFER E-BUSINESS SOLUTIONS TO NON-LIFE INSURANCE AND E-COMMERCE COMPANIES

Bangkok--June 28--Ogilvy Public Relations Worldwide Freewill Solutions Co., Ltd., a leading fully integrated e-business solution provider announces its new strategic move to capture new market segment, from its strong base in the securities industry where it has more than 70% market share, including non-life insurance and e-commerce sectors. This new plan will place more emphasis on how to help customers achieving better operating efficiency through the use of the best-of-breed technology either a turnkey or tailor made solution. According to Mr. Norachet Sangruji, Chief Executive Officer of Freewill Solutions, Asia Freewill Co., Ltd., an Internet and e-commerce arm of the CP Group, acquired 80% of Kernel Computers and Communications Co., Ltd. and subsequently changed its name to "Freewill Solutions Co., Ltd." The new company was restructured and refocused, but its industrial strengths such as the highly capable team, engineering services and software solutions capabilities are maintained and will be used as a strong base to extend these relevant experiences for future e-commerce applications. In addition to its growth plan, Freewill Solutions will offer three new software solutions and services ranging from Front Office Integrated System/VIP Investor, Back Office Total Solution and Intelligence, to Intelligence Insurance Application. Front Office Integrated System/VIP Investor is the latest software version for securities trading with high-speed data transmission that enable investors to buy or sell stocks from their computers at home. Freewill Solutions has also added some relevant technical analysis and realtime business news to equip investors with timely and more insightful information that are critical to their decision making process. Back Office Total Solution is an application hosting service where Freewill Solutions offer a complete software and hardware solutions enabling securities company clients to quickly and accurately calculate, store and update information about their buying and selling activities without having to make any additional IT investment to their business system. The third offer, Intelligence Insurance Application, is a user-friendly, integrated solution for non-life insurance businesses. Based on graphic user interface (GUI) and 3-tier technology, the application offers Windows-simulated display, making it easy for users to create or customise documents on PCs and quickly transmit data over the network. This helps save costs and reduce paperwork within organisations. The application is also run on a shared database, enabling management to have easy access to the most updated information and data. "We believe our new offerings will not only enhance the competitiveness of our customers but will also enable the Thai economy as a whole to gain its strategic foothold in the future economy. This strategy will also allow us to, while maintaining our current customers' satisfaction, capture new customer segments." he said. Freewill Solutions Co., Ltd. is a fully integrated e-business solution provider. It offers a wide-range of services and products covering software developments, system integration, and application service provision. Its present customers base are leading finance and securities firms [who are using both the front office integration system (FIS) and securities back office system (SBA)] and leading insurance companies namely-Ayudhaya Insurance Plc., Samaggi Insurance Plc, and Dhipaya Insurance Plc. WAY FORWARD: Freewill Solutions Mr. Norachet also added if the working definition of today e-commerce is: Marketing, Buying, Selling, Delivering, Services, Payment for Products and Services and Informations on the Network linking Business Enterprises, Customer Agents, Suppliers, Allies, Competitors and relevant organizations, etc. Our ability to merge the capabilities of Kernel Computers and Communications Co., Ltd., the leading provider of e-business and software solutions with the capabilities of CP Group in terms of its resources, connections, commitment and knowledge base of its large and diverse brick and mortar businesses will enable Freewill Solutions to identify and develop the relevant and workable e-business platform capable of handling the complex tasks in the ever changing business environments. This will add tremendous value to Thai businesses large or small to be able to compete better in the future economy. In the name of: Freewill Solutions Co., Ltd. For further information Ogilvy Public Relations Worldwide Ltd. Tel. 632-8300-7 End -AN-

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