Scandinavian Airlines launches the next generation airline seat

Bangkok--Mar 17--Total Quality PR

Beginning next year, passengers travelling with Scandinavian Airlines will be able to sleep tight during flights to Europe and the United States. Scandinavian Airlines flies six weekly flights between Bangkok and Copenhagen, and Bangkok and Singapore. Scandinavian Airlines is launching the next generation airline seats on March 17-19, at the yearly TUR travel exhibition in Gothenburg, Sweden. The modern design and functionality makes the airline seat comparable to – and works like – a proper bed. The new seats will be installed in business class in the beginning of 2006, and will be available on all Bangkok flights. “According to our customer surveys, many of our passengers request greater privacy accompanied with more comfort”, says Axel Blom, Director and General Manager for Scandinavian Airlines in Thailand and the surrounding countries. “The new seats are a way of increasing the convenience for our passengers on board. The seats are both appealing and comfortable according to the studies we have made, and that is very satisfactory.” The new seat permits better comfort and a more private space than traditional seats. The total space for every passenger will increase and when the seat is folded out into sleeping position it will not interfere with passengers in the row behind. Besides the possibility for comfortable sleep in the seat, there are many exclusive features. The viewing screen, which is fixed in the seat in front, is extra large and includes a video with on demand-functionalities. This means that the passengers themselves can choose when to and how to use the entertainment supplied. Also, there is a clever storage built-in the seats for laptops and maybe a bottle of water. Scandinavian Airlines International has developed the seats together with Contour Premium Aircraft Seating, while Acumen has designed the next generation airline seats. Scandinavian Airlines flies six weekly flights between Bangkok and Copenhagen with convenient connections to more than 60 cities in Europe and North America. The airline also operates six weekly flights between Bangkok and Singapore. Scandinavian Airlines is the first airline in the world to offer wireless Internet broadband via in-flight LANs across its entire intercontinental fleet of Airbus A340 and A330 aircraft. For media information please contact: Khun Kornkamol Charanasri, Sales & Marketing Co-ordinator, Scandinavian Airlines Tel 02 645-8221, Fax 02 665-2900, e-mail [email protected] Click for photo release at www.thaipr.net End.

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